VP of Growth Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful. JOB DESCRIPTION We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role. You will architect and run a modern DTC growth system across: - Paid acquisition - Organic / founder-led growth - Creative strategy - Affiliate + partnerships - Lifecycle + retention - Offer + funnel design You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion. RESPONSIBILITIES Growth Strategy & System Design - Build and continuously evolve our growth playbooks - Design scalable systems for: - Paid acquisition (Meta-first, multi-channel expansion) - UGC + creator pipelines - Affiliate / performance partnerships - Founder-led organic growth (critical) - Translate strategy into clear weekly execution + KPIs Paid Acquisition at Scale - Oversee multi-million dollar annual spend - Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.) - Optimize to contribution, not vanity ROAS - Continuously push new audience + creative expansion Creative Strategy Leadership - Own the creative engine, not just performance - Build repeatable systems for: - High-volume UGC production - Ad concept pipelines (hooks, angles, offers) - Iteration velocity - Partner tightly with content + founder to unlock scroll-stopping creative Founder-Led Growth Flywheel - Build systems that convert: Organic reach → leads → customers - Launch and scale: - Lead magnets - Advertorial funnels - “Blog ads” / whitelisting strategies Offers, Funnels & Monetization - Constantly ideate and test: - Offers (bundles, discounts, entry points) - Funnels (sample packs, subscriptions, lead gen) - Improve AOV, Conversion rate, and New customer acquisition efficiency Retention & LTV Expansion - Build a subscription-first growth engine - Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day) - Partner with Retention lead on: - Email / SMS - Post-purchase flows - Retention campaigns Team Leadership - Lead and develop a high-performance growth org: - Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships - Set clear ownership, KPIs, quarterly rocks and accountability - Create a culture of Speed, Ownership, Relentless iteration ABOUT YOU - 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred) - Expert understanding of building repeatable, scalable growth systems, not just paid ads - Team leader and people manager, capable of driving channel-level performance - Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand - World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc. - Shopify ecosystem expert (Platform functionality, apps, integrations) - Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc) - Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam) - Very strong retention knowledge, especially around driving subscriber LTV / churn reduction - Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV - Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process - Can manage external agencies and contractors while owning outcomes - Care deeply about health, food, and building a brand with integrity - Prefer low-ego, remote, async work environments