PR & Communications Director, Americas

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health. ROLE OVERVIEW The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market. This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors. This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity. KEY RESPONSIBILITIES 1. PR STRATEGY & BRAND POSITIONING - Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives - Position the company as a category-defining leader in longevity and proactive health - Lead storytelling across key verticals: - Longevity & preventive medicine - Executive health & performance - Women’s health & hormonal optimization - Regenerative therapies & advanced diagnostics - Lifestyle transformation & healthspan 2. MEDIA RELATIONS & EARNED MEDIA - Own and grow relationships with top-tier media outlets - Secure high-impact coverage, features, profiles, and expert placements - Actively manage media pipeline, ensuring consistent top-tier visibility 3. NETWORK, INFLUENCERS & THOUGHT LEADERS - Leverage and expand a strong network of: - Editors, journalists, and producers - Top-tier podcast hosts and platforms - KOLs in health, longevity, biohacking, performance, and luxury lifestyle - Identify and activate ambassadors and credible voices aligned with the company’s positioning - Drive participation of internal experts in high-authority conversations and platforms 4. PARTNERSHIPS & BRAND COLLABORATIONS - Develop strategic partnerships with: - Leading health & wellness brands - Longevity platforms and communities - Premium/luxury lifestyle brands - Corporate and executive networks - Structure collaborations that generate: - Visibility - Credibility - Qualified demand 5. EVENTS, EXPERIENCES & MARKET ACTIVATION - Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.) - Media luncheons and press events - Thought leadership panels - Scientific and longevity-focused activations - Support flagship global moments - Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events) 6. EXECUTIVE & MEDICAL THOUGHT LEADERSHIP - Position founders, executives, and medical experts as: - Global authorities in health optimization and longevity - Secure speaking opportunities, interviews, and editorial placements - Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning 7. CRISIS & REPUTATION MANAGEMENT - Act as guardian of brand reputation in the region - Develop and implement crisis communication frameworks - Ensure message consistency and alignment with global standards 8. PERFORMANCE & REPORTING - Define and track PR KPIs: - Tier 1 media coverage - Share of voice - Brand sentiment - Audience reach and quality - Provide monthly and quarterly reporting to leadership CANDIDATE PROFILE EXPERIENCE - 10+ years in PR, Communications, or Brand Communications leadership roles - Proven experience in: - Luxury hospitality, wellness, health, or lifestyle brands - Preferably proactive health, longevity, or performance-driven brands - Demonstrated success driving high-impact earned media and brand visibility NETWORK - Established personal relationships with: - Top-tier media editors and journalists - Leading podcast hosts and platforms - Influencers and KOLs in health, wellness, and lifestyle - Strong access to the U.S. media ecosystem and cultural tastemakers SKILLS & CAPABILITIES - Strategic storyteller with strong editorial judgment - Deep understanding of the U.S. media landscape and trends - Ability to operate both strategically and hands-on - Strong partnership-building mindset - Exceptional communication and interpersonal skills - Highly organized, results-driven, and execution-focused MINDSET & CULTURAL FIT - Passion for health, longevity, and human performance (personally and professionally) - Entrepreneurial, ambitious, and proactive - Comfortable in a fast-growing, high-performance environment - Strong presence and ability to represent the company at a high level