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District Sales Manager, Business Development (1225)
Surrey, CA on-site full time manager Dec 21, 2025
About this role
Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!
Our core values:
Integrity – We do what’s right, even when no one is looking.
Improvement – We do it well. Then we do it better.
Caring – We put ourselves in others’ shoes.
Authenticity – We like people, not pretense.
Determination – We kick down walls.
Are you a strategic leader with a passion for building strong teams and driving growth? Do you thrive in fast-paced environments where collaboration and execution matter? Trail Appliances is looking for a District Sales Manager, Business Development to lead and expand our Multi-Family Builder Sales team across BC. Reporting directly to the Director of Sales, you’ll combine hands-on leadership with disciplined sales execution—overseeing team performance, implementing structured processes, and partnering across departments to deliver exceptional client experiences and achieve ambitious business goals.
We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?
country: CA
all locations: [17395 - 56 Avenue, Surrey, BC]
commitment: Permanent
department: Sales
location: 17395 - 56 Avenue, Surrey, BC
team: Builder Sales
As the District Sales Manager, Multi Family Builder Business Development, you will: Lead and drive business development for a team of Builder KAMs, setting clear expectations for performance, accountability, and service excellence
Create and establish standardized sales processes, workflows, and best practices across the region, including quarterly sales reviews with each KAM, and bi-annual supplier learning sessions
Manage and elevate team performance through regular coaching, one-on-ones, performance reviews, and individual development planning
Analyze sales activity, pipeline health, margins, forecasting accuracy, and regional performance against budget, leading quarterly business reviews with KAMs to drive accountability and target achievement
Partner with the Director of Multi Family Builder Sales to lead recruitment, onboarding, training, and retention initiatives, including the development of the KAM onboarding program
Drive consistent ERP usage and data integrity to support accurate reporting, forecasting, and decision-making
Oversee quoting, pricing, and contract execution in partnership with the Manager of Service Operations and Contract Manager ensuring accuracy, consistency, and profitability
Manage KAM’s expense budgeting based on strategic market opportunities
Lead and support the resolution of escalated client, operational, and credit-related issues
Collaborate with operations, delivery, installation, and client service teams to ensure seamless project execution
Co-facilitate annual sales meeting with Director of Multi Family Builder Sales and contribute to regional sales planning and execution
Communicate critical information proactively to internal teams and, when required, to clients
Execute on Strategic Annual Sales Plan as directed by Director of Multi Family Builder Sales
To be successful in this role, you have: Proven experience managing and coaching sales teams in a residential construction or complex B2B environment
Strong leadership, performance management, and employee development capabilities with a proven track record of driving results through team
The demonstrated ability to implement and enforce structured sales processes
A high level of business acumen with strong analytical and decision-making skills
Experience working with CRM systems, sales reporting, and forecasting tools
Excellent communication, organizational, and interpersonal skills
The ability to manage multiple priorities and deliver results within established deadlines
Bonus points if you have: Experience within the appliance, developer, or construction supply industry
Prior responsibility for building and leading regional sales teams, with accountability for targets and performance
Exposure to change management or sales process transformation initiatives
Experience partnering cross-functionally in matrixed organizations
Post-secondary education in business, sales, or a related field
Who you'll work with: Director of Multi Family Builder Sales
Management team supporting KAMs and PCs
Operations, logistics, delivery, and client service teams
Builders, developers, installers, and other industry professionals
Supplier and vendor partners
Work Environment: Office-based with regular in-field presence across the Lower Mainland
Standard full-time work schedule with flexibility based on business needs
Evening and weekend industry events as required
Moderate regional travel required for team support, client meetings, and site visits
Why Join Trail: Competitive salary
Extended Health Benefits
PPE Allowance
Generous employee discounts
Career Development Opportunities
Employee Recognition Program
Company events
Corporate Volunteer Program
Fun and dynamic work environment where your strengths and personality shine!