Senior Product & Business Analyst (B2C)

We are looking for a senior, hands-on Product and Business Analyst to lead analytics within one of our core B2C app pods. This is not a reporting role. You will own the analytical direction of the pod, shape product decisions, and raise the bar on experimentation, rigor, and business impact. You will work closely with Product, R&D, Monetization, and Marketing to drive onboarding, activation, retention, and revenue growth. The right candidate combines strong statistical depth with sharp business judgment and the ability to influence non-analytical stakeholders. What You Will Own Pod Performance Leadership Own core product KPIs across onboarding, activation, engagement, retention, and monetization Build and maintain a clear funnel view with defined breakpoints and drivers Proactively identify risks and growth opportunities, not just respond to requests Lead weekly and monthly business reviews with clear narratives and recommendations Experimentation Excellence Lead end-to-end A B testing lifecycle: hypothesis design, sizing, guardrails, analysis, and decision framing Apply strong statistical thinking: power analysis, bias detection, novelty effects, false positives Partner with PM and R&D to improve instrumentation and experiment quality Ensure decisions are grounded in data and clearly translated into business tradeoffs Data and Analytics Infrastructure Work deeply with SQL across large datasets including DBT Use Python for advanced analysis and experimentation workflows Operate across Databricks, Redshift, AWS environments Leverage Mixpanel and GrowthBook for behavioral analytics and experimentation Build scalable Tableau assets that drive self-serve and reduce ad hoc noise Define data quality standards in collaboration with Data Engineering Stakeholder Influence and Cadence Translate complex analyses into simple, actionable stories Challenge vague assumptions and push for clarity in success metrics Create structure and consistency in how the pod uses data Raise the analytical standards across the team Requirements 5+ years of experience in product or growth analytics in B2C, preferably mobile apps Deep experience with onboarding, activation, retention, churn, and LTV analysis Proven track record leading A B tests and influencing product decisions Strong SQL skills and high data intuition Experience with Python for analysis Experience working with experimentation platforms and behavioral analytics tools Ability to communicate clearly with senior stakeholders and cross-functional teams Independent, opinionated, and comfortable owning ambiguous problem spaces Nice to Have Experience with monetization models: paywalls, pricing experiments, lifecycle incentives Experience building KPI monitoring and alerting frameworks Experience driving self-serve analytics adoption within product teams Exposure to applying AI or advanced modeling techniques to improve experimentation, personalization, or decision automation Experience with marketing analytics, including campaign performance analysis, attribution logic, channel efficiency, cohort quality, and translating acquisition data into retention and LTV insights Who You Are You think like a product owner but operate like an analyst. You care about statistical rigor but know that speed matters. You do not hide behind dashboards. You form opinions, challenge assumptions, and help the team decide what to do next. You are comfortable being the analytical anchor of a pod and setting the standard for how decisions are made. If you are excited about shaping product direction through data and leading analytics at a strategic level within a fast-moving B2C environment, we would love to meet you! We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available https://www.similarweb.com/corp/legal/applicant-privacy-policies/. Offices: Tel Aviv-Yafo, Israel (Tel Aviv);