Brand Systems Strategist

Who We Are For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce. We’re different by design — built to move seamlessly from idea to impact. The Role Brand New School is seeking a Mid to Senior Strategist who is an architect of brand thinking. This role translates complex business and operational requirements into clear, distinct brand systems across touchpoints. You will serve as the bridge between client challenges and our design solutions, ensuring that our work is not only beautiful but strategically and commercially resonant. You are a rigorous thinker who thrives on structure and clarity. You speak the language of the C-Suite, defend your work with sound business rationale, and provide the scaffolding on which our design systems are visualized. We are not building a traditional agency planning department. We’re building a Creative Intelligence Unit that supercharges our design and content prowess with business and cultural rigor. Key Responsibilities Develop brand positioning that is true to the client's business needs and distinct in the market Design and maintain brand architecture across product lines or services Conduct stakeholder interviews and business audits to uncover insights and inform strategy Map brand touchpoints to ensure cohesive and structured brand experiences Translate complex business and operational requirements into actionable, structured brand strategies Defend strategic recommendations with commercial rationale and measurable impact Creating structure within our clients’ business challenges and providing actionable solutions Convert inquiries into new business and projects into relationships Brings strategic clarity to internal teams and client partnerships Qualifications 4–8 years of experience in brand strategy, consulting, or related roles Proven experience developing brand architecture, positioning, and content frameworks Someone who thrives on depth, rigor, and logic – and speaks the language of both design and business Ability to work closely with senior leadership and translate business goals into strategic brand solutions, at our studio in Los Angeles or New York (strong preference for LA) Excellent communication and presentation skills; able to articulate strategy clearly to both internal teams and clients Creative yet disciplined thinker who thrives in complex, ambiguous situations Benefits Competitive salary (commensurate with experience and ability to drive business impact) Health, dental, vision, life, and disability insurance One Medical membership Continued education and professional development support Peer bonus program Generous PTO and sick leave Company 401(k) plan with matching Apple Fitness+ digital membership Dog-friendly studio 🐶 Compensation $110,000 – $130,000. Brand New School attracts a team with unique skillsets and varying levels of experience. Salary ranges are broad, commensurate with experience, and refined during the interview process. Offices: Los Angeles (Los Angeles); New York (New York);