Product Marketer (f/m/d)

We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. Demand is growing fast. We need a Product Marketing Manager who can translate what we build into messaging that moves markets – and who understands the world of industrial enterprise buyers. If you know how to make complex technology feel obvious to a traditional enterprise audience – keep reading. 👇 ⭐ WHAT MAKES THIS ROLE EXCITING 🏭 Real industry, real stakes. You're not marketing a SaaS tool to software teams. You're helping Bosch, Schaeffler, and Porsche rethink how work gets done on the shopfloor. Your messaging shapes how the world's largest manufacturers make buying decisions. 🧩 Positioning that actually matters. We're early in a category we're helping to define. You'll own how we show up to manufacturing and industrial enterprise buyers – a segment that demands credibility, precision, and proof. 🚀 Full-funnel ownership. From ICP definition and messaging to sales enablement, launch campaigns, and analyst relations – you set the strategy and execute it. No waiting for someone to hand you a brief. 🤖 AI as your operating system. You'll have full latitude to build AI-assisted workflows into how you research, create, and execute – not as an experiment, but as how we actually work. If you've been wanting to operate this way but your current setup won't let you, this is the role. 🏎️ Startup speed, enterprise context. No corporate layers. You'll work directly with founders, product, and sales to shape how Workerbase competes and wins. 🪄 WHAT YOU'LL DO - Own positioning and messaging for Workerbase – across industries, personas, and use cases – anchored in manufacturing and industrial enterprise. - Define and evolve our ICP. You know who we're targeting, why they buy, and what makes them hesitate. - Build and maintain the messaging architecture: value propositions, persona narratives, competitive differentiators. - Enable the sales team with battle cards, pitch decks, case study narratives, and objection-handling frameworks. - Plan and execute product launches – working closely with product to turn new features into market moments. - Drive content strategy for the enterprise buyer journey: thought leadership, customer stories, industry reports. - Develop analyst and influencer relationships in the manufacturing and industrial tech space. - Use AI tools to accelerate content creation, research, and campaign execution. 🤝 YOU'RE A FIT IF YOU - Have 5+ years of product marketing experience in B2B SaaS – ideally with exposure to manufacturing, industrial automation, ERP, MES, or other traditional enterprise verticals. - Know how to speak to enterprise buyers who are skeptical of hype and need to see ROI before they'll move. - Can take a technical platform and turn it into a crisp, compelling story – for a VP of Operations as easily as for a procurement lead. - Use AI tools daily to work faster and smarter – not as a novelty, but as part of how you actually get things done. - Are comfortable being hands-on: you write the copy, build the deck, run the launch – and you enjoy it. - Bonus: Speak German at C1 level or above. - Bonus: You've worked with or sold into manufacturing, logistics, or production environments. - Bonus: You've built a category narrative or repositioned a product in a crowded market. 🎁 WHAT YOU GET - Real ownership from day one – you shape the function, not just fill a role. - A seat at the table with founders, product, and sales leadership. - Flexible, hybrid work setup based in Munich. - Competitive salary and benefits. - Learning budget to keep growing. - Sports & wellness membership via Wellpass. - Stock options to share in our success. - A central Munich office and legendary company events. 🔎 ABOUT US We exist because there's a smarter way to produce. With environmental and demographic challenges ahead, we're on a mission to future-proof the production operations of the world's largest manufacturers. We patch the gap between frontline workers, machines, and data – digitizing manual work with AI in a low-code environment connected to the manufacturer's core IT systems. We believe technology should empower people, not replace them. If you're ready to upend "we've always done it this way" – we want to meet you.