Senior Manager, Demand Generation (RVC & Marine)

Job Summary Storable is seeking a Senior Manager, Demand Generation to lead paid marketing demand strategy and performance across our RV & Campground and Marine verticals, supporting platforms such as Newbook and Storable Marine. This role is responsible for driving scalable demand generation programs that increase qualified pipeline, bookings, occupancy, and revenue growth across digital channels. The ideal candidate brings deep expertise in paid acquisition, performance marketing, funnel optimization, and data-driven growth strategy within a fast-paced SaaS or multi-location business environment. This position will own and optimize paid demand generation efforts across search, social, display, retargeting, and emerging channels while partnering cross-functionally with Sales, Product, Customer Success, and Marketing leadership to improve acquisition performance and maximize marketing ROI. Key Responsibilities Demand Generation & Paid Media Strategy Own the strategy, execution, and optimization of paid demand generation programs across RV & Campground and Marine brands Manage multi-channel paid acquisition efforts including Google Ads, Meta, paid social, display, retargeting, and emerging digital channels Develop scalable growth strategies focused on increasing qualified leads, bookings, occupancy, and revenue performance Continuously optimize channel mix, audience targeting, creative performance, and conversion funnels to improve CAC, ROAS, and conversion rates Lead campaign planning aligned to seasonal demand patterns, traveler behavior, and business growth objectives Performance Marketing & Analytics Monitor, analyze, and report on funnel performance across traffic, lead generation, bookings, and revenue attribution Translate marketing performance data into actionable insights and optimization strategies Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline impact, and ROI Partner with analytics and business stakeholders to improve attribution modeling and marketing measurement capabilities Leverage experimentation and A/B testing to improve campaign efficiency and conversion outcomes Cross-Functional Growth Leadership Partner closely with Sales, Product, Customer Success, and Marketing teams to align demand generation initiatives with broader business objectives Collaborate with creative, content, and web teams to improve conversion performance and user experience across landing pages and digital touchpoints Influence go-to-market initiatives through performance insights, market trends, and customer acquisition data Support broader lifecycle and retention marketing initiatives that contribute to long-term customer value and revenue growth Industry & Market Expertise Stay ahead of trends in digital acquisition, paid media, local SEO, AI-driven marketing optimization, and customer behavior across RV, campground, marine, hospitality, and outdoor recreation industries Identify new growth opportunities, emerging channels, and performance marketing best practices that can drive competitive advantage Contribute to scalable demand generation playbooks and operational best practices across the organization Qualifications & Skills 5+ years of experience in demand generation, performance marketing, growth marketing, or digital marketing strategy Proven experience managing paid acquisition programs with measurable impact on pipeline, bookings, revenue, or customer growth Strong expertise across Google Ads, paid social, display advertising, retargeting, conversion optimization, and marketing analytics Experience managing marketing performance metrics including CAC, ROAS, conversion rates, pipeline contribution, and ROI Highly analytical with experience using reporting and analytics platforms to drive decision-making and optimization Ability to operate strategically while remaining hands-on in campaign execution and performance management Strong cross-functional collaboration and stakeholder management skills Excellent communication and presentation skills with the ability to influence business decisions through data and insights Experience working in fast-paced SaaS, hospitality, travel, multi-location, or agency environments preferred Preferred Experience Experience supporting RV parks, campgrounds, marine, hospitality, travel, franchise, or multi-location businesses Familiarity with booking engines, reservation systems, property management systems (PMS), or commerce platforms Experience with marketing automation, CRM, and attribution platforms Exposure to AI-enabled marketing optimization and performance tooling Experience managing agency relationships and external media partners All applicants must be currently authorized to work in the United States on a full-time basis. Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states:  AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.  About Us: At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions athttp://www.storable.com/http://www.storable.com.  At the heart of Storable is our “Win More” culture, which reflects our commitment to delivering exceptional value to our customers and fostering the personal and professional growth of our employees. We strive to empower our team and our customers to achieve and win more than ever before. Benefits and Perks:  Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance. 401(k) match after 60 days, 100% vested after 1 year. Employer contribution to your HSA, plus an HRA to help offset your deductible. Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things. 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events. 8 hours of Rest, Relax, Recharge time to care for your mental health. Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively. ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment. Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed. $50 monthly home data stipend, plus a home office sign-on bonus of $250. Fertility care support options to help in your journey towards parenthood. Access to financial experts to help you make informed decisions and achieve your financial goals. Direct Student Loan Payment Program, some qualifications and eligibility rules apply. Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities. Important Notice: To protect yourself from fraudulent activities, please consider the following:  - Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria. - No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag. - Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please contact our HR department directly at POps@storable.com for verification. Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com  Pay Transparency at Storable At Storable, we believe in the power of transparency to help our employees Do More and Win More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.The range listed below is reflective of the base salary market potential for the role over time. The compensation we will offer for this role is within this range and is based on our internal budget along with your skills and experience level. Please talk to your recruiter about the variable pay plan and earning potential for this role. Potential Pay Range$100,000—$125,000 USD Offices: United States (USA);