Influence Account Director

About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently https://www.ogilvy.com/ideas/ogilvy-tops-warc-effective-100-creative-100-rankings-third-straight-year as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit http://www.ogilvy.com/, and follow us on https://urldefense.com/v3/__https:/www.linkedin.com/company/ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31Se_7mxpVA$, https://urldefense.com/v3/__https:/twitter.com/ogilvy__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SccaJbNMQ$,https://urldefense.com/v3/__https:/www.instagram.com/ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SfRZhifmA$, andhttps://urldefense.com/v3/__https:/www.facebook.com/ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31ScfS6rLGg$   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit http://wpp.com/.  Influence Director   Large FMCG Drinks Portfolio        Department: PR & Influence  Location: London / Hybrid Contract type: Fixed-Term (12 months)  Full Time/Part time: Full Time  Reporting into: Client Partner            About Ogilvy:    Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.    In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.          The Role:     As an Influence Account Director at our company, you will play a crucial role in leading some of the most exciting and challenging projects in the industry. You will be armed with your experience and proven ability to think and do, enabling you to tackle complex problems with ease.   At our company, we pride ourselves on delivering strategic and impactful influence campaigns that align with our clients' objectives. As the Influence Account Director, you will bring a solid understanding of influence strategy, always ensuring that you and the team are working towards strategic objectives. Your experience managing large multi-market campaigns will be invaluable in delivering campaigns that make a real difference to our clients.   In addition to your day-to-day responsibilities, you will provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground. You will stay up-to-date with cultural/social trends and customers’ views and attitudes. You will also assist in the development of and participation in promoting our influencer offering across the business, including writing thought leadership and attending industry events.   At our company, we believe in continuous learning and development. As the Influence Account Director, you will have the opportunity to lead additional projects, such as new business pitches, market reviews, and competitive trends. You will be at the forefront of the industry, working with a team of experts to deliver innovative and effective influence campaigns.  Key Responsibilities:     Responsible for all influencer strategy and execution across the account. Supporting managers and executives with identification, creative, contracting, implementation, and reporting.   Responsible for all influencer budgets, including quarterly and annual forecasting and account scaling.   Responsible for working closely with paid affiliates across TikTok Shop  Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget.   Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders – internal and external – to deliver best-in-class campaigns for our clients.   Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.   Lead and deliver creative and sell content solutions to internal stakeholders and clients.   Working closely with our paid media agency, having a strong understanding of paid spend across social and digital platforms.  Provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.   Stay up-to-date with cultural/social trends and customers' views and attitudes.   Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.   Lead additional projects as required – such as new business pitches, market reviews, and competitive trends.   Proven ability to lead and inspire a team and be a role model to your line reports, who seek you out as a source of advice and guidance.   Strong communication skills and the ability to provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.       Requirements:      Minimum 2 years' experience as an Influence Account Director level or a similar role.   Experienced in line management of multiple team members and career development.   Exceptional negotiation skills and proven record of high 6 figure budget management.   Strong understanding of influence strategy and experience managing large multi-market campaigns.   Excellent problem-solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues.   Have a strong understanding of TikTok Shop and other emerging platforms.  Experience working with beauty, lifestyle and fitness influencers is welcomed.   Strong personal relationships with agents and agencies within the industry.  Ability to confidently lead influence conversations and problem-solve in the moment as required and act as a point of escalation for junior clients.   Solid understanding of the strategic and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client.   Excellent collaboration skills and the ability to work confidently with other capabilities and crafts in service of finding the best integrated influence creative solution to the client's business problem.     How we help you Thrive:      25 days annual leave + 1 Volunteer Day    Bupa Healthcare   Enhanced Maternity, Adoption and Shared Parental Leave   We have a Flexible Working Model with core working hours: 10am – 4pm   A 1.5:1 Matching Pension Structure   Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year    Season Ticket Loan and Cycle to Work Scheme   Life Assurance                  How we help you Thrive:   25 days annual leave + 1 Volunteer Day    Bupa Healthcare   Enhanced Maternity, Adoption and Shared Parental Leave   We have a Flexible Working Model with core working hours: 10am – 4pm   A 1.5:1 Matching Pension Structure   Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year    Season Ticket Loan and Cycle to Work Scheme   Life Assurance    At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response. Offices: London, England, United Kingdom (Ogilvy London);