Director of Growth Marketing (Remote)

Healthcare shouldn’t be something you worry about when taking care of your family. That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children. No monthly premiumsNo deductiblesNo surprise medical bills Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans. This isn’t a perk. It’s part of our mission. Who We Are Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance. We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity. If you want your work to matter to families every single day, you’ll find purpose here. How We Work (Our Core Values in Action) At Redirect Health, our values guide how we show up for each other, our clients, and our members. We do our best work when we: Obsess Over People We are always helpful, friendly, and human. Own It to Completion If we take something on, we see it through. Always Improve & Adapt We learn quickly and adjust without ego. Always Start with “Yes, We Can Help You” We lead with solutions and figure out the rest. Succeed as a Team We win together through trust and collaboration. Detest Waste & Unnecessary Complexity We remove friction so we can focus on what truly helps people. If these values resonate with you, you’ll feel at home here. About This Role Director of Growth Marketing exists to scale awareness, acquisition, and engagement so more people can access affordable, high-quality healthcare. In this role, you will: Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketingBe responsible for paid acquisition performance, full-funnel optimization, and marketing efficiencyDirectly impact Redirect Health’s mission by increasing access to healthcare while improving cost transparency and ROI This is a strategic and hands-on role for someone who: Enjoys analyzing data, testing ideas, and turning insights into actionTakes ownership and follows throughWants their work to have real-world impact on people’s health and financial well-being What You’ll Do In this role, you will: Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budgetSupport: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablementCollaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attributionImprove: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboardsAdvocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value A strong performer in this role is known for: Making data approachable and actionable for stakeholdersTesting, learning, and iterating quickly while staying focused on outcomesConsistently delivering measurable growth and ROI How Success Is Measured Success in this role is measured by: Improved CAC/LTV clarity and performanceIncreased qualified lead volume and conversion ratesLeadership confidence in dashboards and reportingStrong cross-functional collaboration and reduced reliance on external agencies What We’re Looking For We’re looking for someone who: 7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred).Proven success scaling paid acquisition at $100K+/month spend.Expertise with Meta and Google Ads, funnel analytics, and marketing automation (HubSpot preferred).Deep understanding of attribution, ROAS modeling, and data-driven decision-making.Experience leading cross-functional teams and collaborating across departments.Strong communication, analytical, and leadership skills.Experience in healthcare, insurance, or subscription models is a plus. Why Join Redirect Health What “Free Healthcare” Actually Means When we say free, we mean no money out of your paycheck and no cost when you need care: No monthly premiumsNo cost to add your spouse or childrenNo deductibles (we reimburse them)No out-of-pocket maximums This benefit alone can save families tens of thousands of dollars. What You’ll Earn Starting Salary: $110,000 per yearFREE healthcare for you and your entire familyDental & Vision insurancePaid time off & sick time401(k) accessA mission-driven team that believes in doing the right thing Ready to Make a Difference? If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you. Legal Stuff Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at-will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice. Redirect Health does not provide employment-based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship. Locations: Remote (United States)