Fractional Growth Operator (SEO / GEO - Contract)

About Layer Layer is on a mission to empower game artists with cutting-edge AI tools for generating images, videos, 3D, and audio assets. Our platform helps artists create high-quality assets more efficiently and flexibly, redefining the creative process in the gaming industry. As a rapidly growing startup, we’re looking for passionate engineers who thrive in fast-paced environments and want to build products with real impact. Role Overview We are hiring a Fractional Growth Operator (SEO / GEO-first) to unlock organic demand and improve inbound signal quality for Layer. This role is focused on hands-on execution, not people management or budget ownership. The Growth Operator will fix SEO/GEO foundations, unify attribution, and build repeatable organic growth systems that feed clean, qualified demand into our RevOps / GTM engine. This is a contract role designed to create leverage before scaling spend or headcount. It's fully remote you can be anywhere around the world ideally EU or Americas (East Coast) where most of our team is based. Why This Role Exists Layer has strong product-market fit signals and high-quality content, but we are under-capturing demand due to: Incomplete SEO/GEO foundationsFragmented analytics and attributionFounder-driven, non-systematic growth execution This role exists to fix the foundations first, so future growth (organic, outbound, or paid) scales on clean signal and real data. Key Responsibilities SEO / GEO Foundations Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)Improve on-page SEO (page titles, heading hierarchy, internal linking)Strengthen content discoverability across product, blog, and feature pagesPartner with Product/Engineering when fixes require support Analytics & Attribution Audit and clean GA4 and Google Tag Manager setupDefine and enforce UTM conventions across channelsEnsure inbound attribution is clean and decision-readySurface clear channel-level performance insights Organic Growth & Distribution Build an SEO/GEO-driven content roadmap (beyond product-led posts)Diversify blog and content strategy to capture broader demandCreate repeatable content → distribution workflowsSupport lightweight video embedding and distribution Growth Experiments (Optional) Test low-cost, leverage-driven growth ideas (templates, workflows, viral loops)Outsource writers or creatives efficiently when usefulSupport small experiments only once foundations are solid Ownership & Boundaries This Role Owns SEO / GEO execution Organic acquisition systemsInbound attribution hygieneGrowth foundations and documentation This Role Does Not Own CRM architectureMarketing-to-sales automationOutbound workflowsSales tooling or RevOps stack ownershipPaid media scale RevOps / GTM Engineering owns GTM systems, automation, outbound, and revenue workflows. This role improves the input signal to those systems. Success Metrics (First 3 Months) This role is successful if: SEO/GEO health issues are resolvedAttribution and UTMs are clean and reliableOrganic impressions and qualified inbound increaseChannel performance is decision-readyGrowth systems are documented and reusable by the team Required Skills & Experience Hands on experience with latest and greatest AI tools and best practicesProven hands-on experience with technical and on-page SEOStrong working knowledge of GA4, GTM, and UTM frameworksExperience building organic growth systems from scratchComfortable operating without ad budgetsStrong prioritization and judgmentClear communicator who collaborates well with RevOps and ProductFast moving, growth minded, analytical, team player who enjoys growth hacking Nice to Have Experience with AI, SaaS, or developer toolsFamiliarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities)Experience outsourcing and managing freelancersUnderstanding of how inbound feeds into GTM and sales systems Engagement Details Type: Contractor / FractionalTime: 10–20 hours per week (Happy do differently if you convinced us otherwise)Duration: 3-month initial contractReporting: Weekly progress updates, bi-weekly check-ins, monthly summary What This Role Unlocks Once foundations and signal are clear, Layer can confidently: Scale organic contentInvest responsibly in paid acquisitionHire a full-time growth leader with validated data How We Evaluate Candidates We prioritize: Execution over strategy decksClear examples of shipped workAbility to say “this doesn’t matter yet”Comfort working independently with accountability Why Join Layer AI? Innovative Projects: Shape the future of AI-driven tools for game artists.Autonomy: Lead the regional book of business from 1-100. Growth: Join a rapidly expanding startup with abundant growth opportunities.Collaboration: Work with passionate technologists and creatives. Apply Now If you’re excited about redefining creative workflows with generative AI, we’d love to hear from you! Please send your resume and any relevant portfolio links. Let’s shape the future of game art together. Our Values: 🚀  Execute Pragmatically: We approach work with speed and practicality in mind. We take individual ownership over our work, and we trust each other to deliver, but we avoid working in isolation. We strive to be excellent at what we do and will take time to deepen our knowledge of our craft; the more we learn, the better we can execute! 💓  Be Open: At Layer, openness applies to both the business and the people who work within it. We are continually open to giving and receiving feedback and learning new things from each other. We communicate openly and honestly. We are humble and kind and acknowledge that we are not always right. 🌎 Artists First: We are building a tool for artists, to enable them to be more creative and imaginative. We make sure that everything we are building serves artists first. Commitment to equal opportunity: We believe that everyone should work in an environment free from discrimination and harassment. All applicants will be treated fairly and judged solely on their merits. Our recruitment process is open, honest, and fair. Locations: Remote (London, England, GB); Remote (New York, New York, US)