Head of Growth & Performance Marketing

ABOUT INCARD Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves. THE ROLE We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end. This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses. This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes. KEY RESPONSIBILITIES GROWTH STRATEGY & PERFORMANCE OWNERSHIP - Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation - Build and scale repeatable growth loops with a strong focus on ROI and payback - Operate with founder-level ownership over results ACQUISITION & DISTRIBUTION - Own and scale Incard’s acquisition channels, including: - Paid acquisition (Meta, Google, YouTube; TikTok where relevant) - SEO & content-driven growth - Partnerships, affiliates, and communities - Founder-led and ecosystem-driven growth - Prioritise scalable, defensible channels over short-term wins - Decide where and when to invest paid spend based on clear performance signals EXPERIMENTATION & OPTIMISATION - Build a continuous experimentation framework across ads, funnels, offers, and landing pages - Translate insights into high-performing creative angles and messaging - Kill what doesn’t work quickly; double down on what scales ANALYTICS, TRACKING & MEASUREMENT - Own growth analytics and performance tracking - Define and monitor core KPIs, including: - CAC, LTV, payback period - Activation and cohort retention - Feature adoption and conversion - Build a clean, reliable attribution and tracking stack - Ensure all growth decisions are data-backed CREATIVE & PRODUCT COLLABORATION - Work closely with Product, Design, and Brand to: - Turn product features into acquisition and retention levers - Align growth messaging with real product value - You don’t design assets yourself, but you know what converts TEAM & LEADERSHIP - Start hands-on, then progressively build and lead a high-performing Growth team - Collaborate closely with Product, Sales, Partnerships, and Leadership - Set a high bar for execution, ownership, and velocity WHAT WE’RE LOOKING FOR EXPERIENCE - 5–10+ years in Growth, Performance Marketing, or Acquisition roles - Proven track record scaling growth at a high-growth startup or scale-up - Strong experience in B2B SaaS, Fintech, or platform businesses - Hands-on experience managing significant paid media budgets - Experience scaling products from early traction to meaningful revenue SKILLS & MINDSET - Deep analytical and data-driven mindset - Strong understanding of funnels, experimentation, and lifecycle marketing - Product-oriented thinker with strong execution skills - Comfortable working cross-functionally with Product, Data, and Engineering - High ownership, high standards, low ego NICE TO HAVE - Experience in fintech, payments, or financial infrastructure - Familiarity with Shopify, Stripe, or e-commerce ecosystems - Experience scaling across multiple European markets - Background in category creation or early market positioning - Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships) LOCATION This role can be based in London or Paris, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed. BENEFITS: - Competitive cash-based compensation - Incard stock options - 25 days of paid time off per year, plus bank holidays and your birthday off - Global health insurance and unlimited paid sick leave