CRM & Retention Specialist

Invity https://invity.io/ is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30,000 registered users. This role is critical ☝️ without it, users slip through the app before they ever understand its value. We're looking for someone to own the entire lifecycle from first install to long-term investor. You report directly to the CEO. 👉 WHAT YOU'LL DO Retention (80 %) - Design and launch onboarding sequences - Build user segmentation based on behaviour - Own and optimise the CRM tool (we use Braze) - Set up A/B tests and iterate based on data - Build win-back campaigns for churned users - Track metrics and report to the CEO weekly - Be creative and propose ideas for promotions for activations Data, analytics & product collaboration (20 %) - Own the retention dashboard - Identify segments with the highest churn risk and propose concrete interventions - Be the voice of the user in product discussions - Work closely with product on the onboarding flow - Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions 💪 ABOUT YOU - 5+ years of experience in lifecycle marketing, CRM or a retention role - Proven hands-on experience with a CRM tool (Braze, Customer.io http://Customer.io, Klaviyo or similar) - Analytical thinking = you can read data, identify a problem and propose a solution - Ability to write clearly and persuasively in English Nice to have: - Direct experience with Braze - Background in fintech, crypto or subscription app environment - SQL at the level of independent analyses (cohorts, retention, funnel) - Experience with Amplitude, Mixpanel or a similar product analytics tool 🤝 WHAT WE OFFER - Direct impact on strategy = no bureaucratic layer between you and the CEO - Strong technological background of SatoshiLabs / Trezor - Room to build things from scratch, not maintain someone else's systems - A collaborative team where your voice and ideas matter - A mission-driven culture focused on innovation and impact - Startup agility, global audience 👋 Sounds good? Then we want to hear from you! Just submit your CV, together with a cover letter. We’ll get in touch with you as soon as we review your application, most likely within a week.