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Growth Lead | (Amsterdam (Hybrid) | Remote (EU time zones)
Amsterdam, NL hybrid full time director Mar 12, 2026
About this role
At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.
With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.
Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.
LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!
About the Role
We’re looking for a Growth Team Lead who will own and further scale Workwize’s entire inbound marketing engine. You’ll lead organic and paid acquisition strategy while partnering closely with the outbound team to power Account-Based Marketing (ABM) motions. This is a senior, high-impact role for someone who has been through the journey of scaling inbound from $10M to $50M ARR and knows exactly how to build repeatable, measurable growth.
Beyond the strategic vision, you know how to execute and iterate quickly. You’ll prioritize growth bets with conviction, scale what works, and cut what doesn’t. Most importantly, all backed by data.
Responsibilities
Inbound Channel Ownership
Design long-term strategy and execute the full inbound marketing playbook across organic and paid channels, together with your direct reports
Own SEO and content-led growth: ranking for high-intent keywords on Googleand building topical authority in the IT tech space
Build Workwize’ssolid presence in LLM-generated answers and AI search surfaces (Claude, ChatGPT, Perplexity, Gemini) as a core distribution channel
Drive organic social strategy across LinkedIn and other relevant platforms to grow brand awareness and community
Manage paid acquisition across LinkedIn, Google, Meta, and Reddit, owning budget, creative strategy, bidding logic, and performance
ABM & Outbound Collaboration
Partner with the outbound sales team to design and run ABM motions: identifytarget accounts, warm them through paid and content, and trigger outbound outreach based on engagement signals
Mature the infrastructure. This includes tooling, workflows, and scoring to connect inbound intent signals with outbound execution
Strategy & Performance
Set and own inbound pipeline contribution goals, working closely with revenue leadership to align on targets
Build full-funnel reporting across all inbound channels: impressions → clicks → MQLs → pipeline → revenue
Continuously identify new growth levers, prioritize experiments, and iterate rapidly based on data
Translate market trends and competitive intelligence into actionable marketing programs
Required Skills
10+ years of experience in B2B marketing, with a meaningful portion in growth or demand generation roles
Demonstrated track record of scaling inbound from $10M to $50M ARR, ideally at a Series B-stage company
Deep, hands-on expertise across SEO, content marketing, paid media (LinkedIn, Google, Meta, Reddit), and organic social
Proven experience designing and running ABM programs in close partnership with sales teams
Strong analytical mindset: comfortable with attribution models, cohort analysis, and pipeline forecasting
Experience managing and developing team members in a fast-paced growth environment
The Right Mindset
Proactive self-starter who identifies opportunities and moves fast. You don’t wait for permission
Equally comfortable thinking strategically at the board level and executing in the weeds
Strong communicator who can align cross-functional stakeholders and report clearly on results
Data-driven, but not analysis-paralysed. You use data to act, not to delay
Intellectually curious, always testing new channels, formats, and tactics
Workwize Offers
Flexible hybrid work environment.
Top-notch tools and equipment provided.
Vibrant, entrepreneurial culture with opportunities for growth.
Off-sites and multi-yearly team bonding events.
Team lunches and surprise events to keep things fun.
Pension scheme.
Classpass corporate membership.
Our Team
Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.
We are looking forward to meeting you and discover if there is a match with the Workwize team! Offices: Amsterdam (Amsterdam (HQ));