VP of Growth

Origin Origin is building the first truly AI-native wealth manager for the mass market—bringing together money management, guidance, and financial products into a single intelligent platform. Our mission is to make sophisticated financial management accessible, simple, and automated for everyday households. We’re building a durable, category-defining company at the intersection of AI, fintech, and consumer finance, with big ambitions for scale and long-term impact. We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst. The Role We’re looking for a hands-on VP of Growth to build and scale Origin’s growth engine across paid, organic, creators, and lifecycle. This is a player-coach role. You will not just manage. You will personally build, test, ship, measure, and iterate alongside a small, elite team. Your job is to turn Origin into a multi-channel, compounding growth machine—not a company dependent on one paid channel. You’ll own growth strategy, execution, experimentation, and team leadership, with a relentless focus on speed, leverage, and measurable impact. What You’ll Own 1. End-to-End Growth Own growth across: Paid (Meta, TikTok, etc.)Organic socialCreators / UGCLifecycle (onboarding, activation, retention, monetization)Landing pages and funnels Build and maintain a clear growth model: CAC, LTV, paybackCohorts and marginal ROI by channel Allocate budget, time, and team based on data—not opinions. 2. Execution Personally run experiments across: Ad creative, hooks, and anglesFunnels and landing pagesOnboarding and activation flowsOffers, pricing, and messaging Be in the tools: Ad platformsAnalytics (GA, Amplitude/PostHog, etc.)Experiment trackersSpreadsheets and models Build a weekly growth operating cadence with clear goals, experiments, and outcomes. 3. AI-First Growth & Creative Systems You will build an AI-augmented growth engine that dramatically increases speed and output across creative, content, and experimentation. Specifically, you will: Use AI tools to multiply creative and content velocity, including: Ad copy, hooks, and anglesCreative variants and UGC scriptingLanding page and funnel iterationEmail, push, and in-app messaging drafts Build workflows that combine: Humans for taste, judgment, and strategyAI for speed, scale, and iteration Apply AI to: Creative ideation and iterationRapid testing frameworksLightweight analysis and insight generationResearch, synthesis, and competitive analysis Continuously evaluate and adopt new tools that improve: ThroughputTesting velocityCost efficiencyTime-to-learning Your goal is to make Origin’s growth team structurally faster and more leveraged than traditional marketing teams. 4. Creative & Distribution Engine Build a system for: High-velocity creative testingUGC and creator content pipelinesRepurposing organic → paidScaling what works, killing what doesn’t Ensure paid, organic, and creators reinforce each other instead of operating in silos. 5. Team Leadership (Small, Elite, Fast) Lead a lean, high-output growth team (e.g., performance, creator/content, design). Set a culture of: Shipping talkingTesting debatingNumbers opinions Coach ICs while staying deeply hands-on yourself. 6. Lifecycle & Monetization Own the funnel beyond acquisition: ActivationEngagementRetentionMonetization Partner with Product to: Improve onboardingReduce time-to-valueIncrease revenue per user Turn product launches into growth moments, not just announcements. What Success Looks Like Channel diversification away from single-source paidFaster creative and experiment velocity powered by AI workflowsImproved CAC, LTV, and paybackStronger activation and retention metricsA predictable, repeatable growth engineA small team that feels “unfairly” productive for its size Who You Are You are: A builder, not just a manager Deeply fluent in: Funnels, cohorts, CAC/LTV, paybackExperiment design and analysis Comfortable living in both: Strategy and executionCreative and numbersAI-native in how you work, not AI-curious Someone who has: Owned growth at a consumer or PLG companyPersonally shipped and scaled channelsBuilt systems, not just campaignsClear examples of metrics you moved and how you did it Bonus if you: Have built custom workflows, automations, or internal toolsHave used AI to materially increase team output or speed in a prior rol Why This Role Matters Origin is building the first true AI-native money management platform for consumers. The product is strong. The opportunity is massive. The next chapter is about building a durable, multi-channel growth engine that compounds. This role sits at the center of that mission. Eligibility Requirements Candidates must be legally authorized to work in the United States.Origin does not sponsor visas. What We Offer Financial Benefits: Generous base salaryMeaningful equity packageRetirement 401k for USA-based Originals Healthcare and wellness programs: HealthcareWellness stipendMental wellness programUnlimited access to financial planningLife insurance for USA-based Originals Work-life balance: Unlimited DPTOFlexible hours (Core hours: 9 AM to 5 PM local time)Paid Parental Leave Additional perks: Parenthood and fertility assistanceMonthly co-working membership reimbursementEnglish tutoring stipend for International OriginalsBuild your home-office one-time stipendPick your setup (Apple, Windows) and accessories   Originals Fulfilling our mission is only possible with a diverse team that breathes for excellence and is hugely committed to making money simple for everyone, everywhere. As a team, we are obsessed with delivering the best solution possible to our members through an elegant and self-guided experience. We know that building a product of this magnitude requires from us tons of creativity, autonomy, and flexibility to move fast and embrace uncertainties with ownership. This is who we daily pursue to be! To embrace talented people like this and provide the necessary resources to achieve their best versions, we believe in the power of a healthy environment where each person is valued for who they are and have clear goals and expectations for the future they can build within the company. Each person here is seen as a key player in our team. Our environment is diverse, with excellent people and equal opportunities. We believe in the power of the individuality and uniqueness of each of us to make our team even more powerful. We are building an outstanding solution, and here is an invitation for you to become an Original and join us on this journey! Locations: Boston