Growth Marketing Specialist

Job Responsibilities: 1. Performance Marketing (Core Focus - 50%) - Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs. - Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing. - Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month. 2. Lifecycle Marketing (25%) - Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests. - Strong working knowledge of Customer.io http://Customer.io (or similar lifecycle marketing platforms) for building and automating user journeys. - Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution. 3. Creative Ops (15%) - Work with design/content to generate ad creatives, UGC, and influencer assets. - Execute structured creative tests and surface insights for future campaigns. 4. Additional Growth Initiatives (10%) - Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance. - Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team. - Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments. Who You Are - Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company. - Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast. - Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution. - Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions. - Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy. - Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar). - Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.