Growth Marketer

YOU. BETTER. WITH ALAN. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members. HOW WE WORK: OUR LEADERSHIP PRINCIPLES - Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else. - Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results. - Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously. - Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership. ⭐️ ALAN GROWING PRESENCE IN CANADA ⭐️ Alan is building its presence in Canada. We are hiring a Growth Marketer to build and run the inbound loops that turn Canada’s market activity into qualified leads. You will work closely with the Head of Growth in Canada. Your role will be to create and distribute content, run inbound campaigns, support events, track what is working, and help turn market signals into sales conversations. This is a hands-on role in a new market. You will need to be comfortable moving with limited structure, making practical decisions, and improving the work as you learn. If you are excited by the idea of building the growth engine in an early market, this role could be a strong fit. ⭐️ THE GROWTH MARKETER ROLE ⭐️ You will have 3 main missions: 1/ Content generation and distribution You will create and distribute content that turns buyer pain, sales insights, events, and market topics into qualified interest. - Maintaining a publishing cadence across our digital and social channels - Exploring and testing new formats or channels - Writing posts, short narratives, emails, and simple page copy - Building content from inputs such as events, announcements, partnerships, and internal work - Adapting global content for a Canadian audience What success looks like: Alan Canada is publishing useful content consistently, learning what resonates with buyers, and using those insights to create more qualified interest over time. 2/ Inbound generation You will be responsible for the day-to-day operation of inbound activity by: - Building and maintaining landing pages or campaign pages - Running warm retargeting and basic paid campaigns - Setting up and maintaining UTMs, tagging, and tracking - Reviewing campaign performance and recommending what to change - Connecting content, paid, email, and follow-up into simple inbound loops - Helping Sales understand where qualified interest is coming from What success looks like: Campaigns are not only live and tracked. They are creating qualified conversations, demo requests, MQLs, and pipeline signals for the sales team. 3/ Events into inbound growth The focus here is on supporting repeatable event formats and making sure their impact extends beyond the room. You will support events by: - Supporting event logistics, timelines, registration pages, and materials - Creating follow-up emails and digital touchpoints after events - Turning event themes and conversations into content - Helping Sales follow up with the right people - Using event activity to create retargeting audiences, campaign inputs, and reusable content What success looks like: Events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time. ⭐️ IF YOU HAVE SOME OF THE FOLLOWING, YOU MAY BE A GREAT FIT ⭐️ - You have 4 to 8 years of experience in growth, digital, demand generation, or content marketing at a startup or scale-up - You have run inbound or growth campaigns that directly created leads, demo requests, or sales conversations - You are strong at writing and can turn messy inputs into clear content - You understand how content, distribution, paid, email, and follow-up work together - You can set up and manage your own tracking and reporting - You are comfortable using simple data to decide what to do next - You can manage several streams of work at once without losing follow-through - You work independently and do not need daily guidance to keep things moving - You are practical, curious, and comfortable building in a market that is still early We care more about your ability to operate, learn, and improve systems than a specific number of years of experience. 🙌 PERKS & BENEFITS https://alan.com/en/careers/a/salary-equity - Competitive salary + equity (grid level B1-C0 here https://alan.com/en/careers/a/salary-equity) - Please note that this role compensation model is made of a base salary + Equity (learn more https://alan.com/en/careers/a/salary-equity) - Monthly TTC Pass - Generous employer matching program for your RRSP - Delightful healthcare insurance: great benefits through Alan’s Canada app! - In office: amazing office space with free lunch, right in the heart of the financial district (King & Yonge) to work closely and collaboratively with your colleagues 4-5 days per week in-person! - Flexible leave policy: we trust Alaners to take the holidays they need, and no pre-approval is required. - Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture https://alan.com/en/blog/discover-alan/a/alan-culture-excellence-through-coaching. IMPORTANT NOTE: WE HIRE PEOPLE, NOT ROLES. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application! 🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info.