Senior Mobile Product Manager

What You’ll Love About Us: A strategic builder, not just a shipper - you can spot what mobile users want before they ask for itA data-informed decision-maker who blends instinct with analysisA partner to engineering who respects the complexity of native dev and QA cyclesA customer advocate who loves customer research, interviews, surveys and heatmapsA cross-functional collaborator who builds trust and momentum across teamsA retention-obsessed optimizer who sees the app as a driver of subscriber loyalty About Scentbird: Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month. About the Brands: Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment Deck of Scarlet: Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty. Confessions Of A Rebel: We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender. Goodhabit: Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern day skin stressors. We’re developing clean, conscious, and effective skincare solutions that keep you connected, and your skin, protected. Sanctuary: Our newest brand to the Scentbird family. This fragrance, just like the playful creature that was its muse, this scent opens with an energetic blend of red berries and fresh bamboo as a nod to the Red Panda’s favorite foods, while pink pepper adds an extra lively twist. Verdant notes like white tea, violet, and oakmoss pay homage to its habitat in the Himalayan Forests and mountains of China, as cashmere woods evoke a soft, cuddly feeling. Drift: drift is uprooting the traditional air-care market. With beautifully designed products that blend in with bespoke scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. drift’s subscription customer base is loyal and growing fast. Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you. PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED. Senior Mobile Product Manager We’re looking for an individual contributor to own and evolve the Scentbird iOS/Android app - a key revenue channel and the primary touchpoint for some of our best customers. This isn’t a maintenance role. You’ll drive innovation in mobile-native features, user flows, and in-app engagement - not just achieve feature parity with the web experience. You’ll partner deeply with engineering, design, analytics, and architecture to deliver high-quality, high-retention app experiences - backed by A/B tests, user insight, and strong product instinct. Our mobile app is not an afterthought - it’s the foundation of long-term customer value. What You’ll Be Responsible For: Product Strategy & Execution Define the product vision, strategy, and roadmap for the Scentbird through the lens of a native app expert (iOS + Android)Own full lifecycle: ideation → discovery → delivery → measurement → iterationPrioritize opportunities that improve app retention, order volume, and LTVCollaborate with engineering on native feature architecture, development best practices, QA release cycles, and app store processes Mobile-First Innovation Lead mobile-specific product thinking: push notifications, widgets, deep links, GPS, camera, in-app navigation, personalizationPartner with design to evolve the in-app experience using platform-native patterns - while maintaining brand consistencyWork with architecture to plan scalable integrations and avoid rework across mobile/web UX Ownership & Research Own user flows, conversion funnels, onboarding, and subscription surfaces within the appUse data (Mixpanel, GA4), screen recordings, and usability studies to guide UX improvementsPartner with a mobile UI/UX designer, but retain decision-making authority on all product-side UXInterweavin ML and AI into our every day experience in a seamless way that benefits our users experience Agile Execution Act as Product Owner for a dedicated mobile development teamWrite user stories, manage the backlog, and drive sprints (refinement, planning, review)Maintain close coordination with architecture and peer PMs to manage dependencies and app/web parity where needed Experimentation & Impact Own app-specific KPIs: D30/D90 retention, engagement, recency, economic KPIsDesign A/B tests and MVP experiments to validate changes before scaleMonitor and report app performance trends regularly to leadership and peers Cross-Functional Partnership Collaborate with Web Teams, Retention, Conversion Rate Optimization, CX, and Ops to align on campaign rollout and app-surface prioritiesEnsure app UX supports broader customer journey goals across email, push, and siteAct as a mobile product evangelist within the broader org - sharing trends, experiments, and learnings What You’ll Need to Have:  10+ years in digital product management with at least 7 years focused on mobile appsExperience with monthly subscriptions, ideally in a B2C delivery based product AI / ML knowledgeable and understands how customers react and use these tools in online commerceProven track record shipping native mobile app features with measurable retention or LTV impactDeep understanding of iOS/Android capabilities and app lifecycle: build → QA → store submission → phased rolloutExperience managing app UX in partnership with designFluency in product analytics tools (Mixpanel, GA4, Amplitude, etc.) and experimentation frameworksFamiliarity with app-specific constraints and levers (push infra, biometric auth, app tracking transparency, etc.)Strong collaboration skills with engineering, design, marketing, and architecture Locations: Europe