Social Content Lead (Short‑Form)

🐾 ABOUT FETCH Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care – easy, fair, and kinda fun. We’ve raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we’re growing fast. We're looking for a high-output, taste-led short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You’ll make content that feels native, use AI to move faster, and iterate hard based on performance. - Location: Sydney (Hybrid – Tue/Wed/Thu in-office) - Compensation: Series A salary + meaningful equity upside - Tools: iPhone / mirrorless camera, lav mic, basic lighting - Editing: CapCut, Premiere Pro, Final Cut, or DaVinci Resolve - Tooling: Descript, Runway, Higgsfield, ElevenLabs, Claude, – whatever you need to ship great content, no token limits 🚀 WHAT YOU’LL DO You’ll own the end-to-end short-form machine: concept → script → shoot → edit → post → learn → iterate. - Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready) - Run a weekly creative cadence: 5+ strong concepts/week, rapid testing, clear learnings - Shoot + edit fast, with taste (phone-first, low-friction, high output) - Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits) - Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes) - Track what’s landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard 🎥 WHAT YOU’LL MAKE The vibe: fun, native, engaging-first 🐶✨ Think “TikTok series,” not “brand content.” You’ll make: - POVs pet parents actually share (“things I wish I knew”, “my dog did WHAT”, “vet explains in 15 seconds”) - Repeatable series with a format + running joke (recurring characters, templates, bits) - Creator collabs end-to-end (brief → script → review → iterate) - Big swings that earn attention (stunts, challenges, cultural moments) - Paid-ready variants (multiple hooks/opens/edits for rapid A/B testing) In-office “shows” we want to build: - Week at Fetch (shipping, wins, learnings) - Dog of the day 🐾 (office dogs, chaos, wholesome moments) - Hot takes at Fetch (opinions, debates, contrarian POVs) - Behind the scenes with prodyct, ops, vets, product (what we’re building + what we’re testing) 🧠 WHAT WE’RE LOOKING FOR - Taste: you know what looks native versus “ad-like” - Hooks: you can structure stories for watch time - Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci) - Culture: you’re deep in TikTok/Reels/Shorts and spot trends early - AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.) - Outcomes mindset: you care what performs and why 💖 WHAT IT’S LIKE HERE We’re ambitious, collaborative, and genuinely enjoy building together. - 🧠 You'll have a lot of autonomy to be brave and try your ideas - 🤪 Weird is welcome. We value unexpected perspectives and people who think differently, so just be you - 🤖 Unlimited AI tooling - no token limits or approvals needed. Just experiment and learn - 🩷 Work on a product genuinely loved by thousands of pets and pet parents - 🚀 We're growing FAST. It's an exciting time to join and you'll directly impact the future of pet health And the perks: - 📈 Competitive Series A salary + meaningful equity - 🏠 Hybrid working (3 days Sydney office, flexible WFH) - 💻 Latest MacBook Pro and a top setup - ✈️ Two team retreats each year (Blue Mountains, SXSW, Hunter Valley) - 🐶 Office dogs for cuddles and interruptions - 🍫 Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap ✉️ HOW TO APPLY Apply to the link and include: - Your TikTok / IG / YouTube links (or a folder of work) - 1–3 pieces you made end-to-end that show your range (organic or paid) - If you have it: a link to a results screenshot (watch time, shares, CTR, CPA, whatever’s relevant) - Your best piece and why you think it worked - A system you’ve built to ship consistently - One experiment you’d run for Fetch in the next 30 days If this sounds like you, we’d love to see your work. 🐾 Interview Process - Intro chat: Mutual fit, role scope, and what you’re excited to create - Portfolio / walkthrough: A couple of projects you’ve worked on - Meet the team: Working style, collaboration, and day-to-day at Fetch