Lead Digital Analytics Engineer (Google)

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognised brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.  The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  https://www.valtech.com/work/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025  https://www.valtech.com/career/our-values/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025  https://www.valtech.com/valtech-as-workplace/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025  https://www.valtech.com/about/offices/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025  The role   We are looking for a Lead Digital Analytics Engineer with experience in digital analytics, tracking implementation and data modelling. This is a senior, hands-on role for someone who can lead measurement strategy, own implementation quality and drive reliable, scalable analytics across web, product and campaign environments. You will play a critical role in ensuring that digital data is accurate, compliant and actionable - enabling better decisions across marketing, product and business teams. Required Skills & Experience Core Experience Experience in digital analytics / analytics engineering Strong expertise in GA4 and Google Tag Manager (GTM) Proven experience designing tracking frameworks and measurement plans Experience auditing dataLayers and validating analytics implementations Data & Engineering Strong experience with BigQuery and cloud-based data environments Solid understanding of ELT processes and analytics data modelling Experience transforming event-level data into structured reporting datasets Ability to bridge analytics implementation with BI and reporting needs Privacy & Compliance Strong understanding of GDPR and consent management Experience with OneTrust and/or CookiePro Knowledge of privacy-safe analytics implementation practices Marketing & Attribution Experience supporting campaign measurement and digital marketing analytics Strong knowledge of UTM structures, attribution models, and traffic source tracking Leadership & Collaboration Proven ability to operate in a senior or lead analytics engineering role Strong stakeholder management and communication skills Experience setting standards, governance, and improving analytics maturity Ability to balance hands-on delivery with strategic oversight Nice to Have Experience with server-side GTM (sGTM) Knowledge of Google Cloud (e.g. Pub/Sub, Dataform, Workflows) Experience with server-side tagging, custom domains, and first-party data strategies Familiarity with advertising platform integrations (e.g. Meta, TikTok) We are looking for someone who combines deep technical implementation expertise with strategic measurement thinking. You'll be comfortable working across analytics platforms, tag management, cloud data environments, and stakeholder-facing delivery. Take ownership of data quality, drive best practices and enable organisations to make better decisions through trusted data. If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognise that talent comes in many forms, and we value diverse perspectives and a willingness to learn.  Commitment to reaching all kinds of people  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. https://www.valtech.com/about/diversity-inclusion/& to see how we’re creating a more equitable Valtech for all.  The benefits   This is a full time position based in the UK.  Beyond a competitive compensation package, we offer:  Flexibility, with remote and hybrid work options (country-dependent)  Career advancement, with international mobility and professional development programs  Learning and development, with access to cutting-edge tools, training and industry experts  Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.  Your application process Once you apply, our Talent Acquisition team will review your application. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud! We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.  About Valtech Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us. Offices: (United Kingdom);