Senior Account Executive, Digital

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE  ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE? We seek strategists, creators, and communicators ready to do some heavy lifting—folks who aren’t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that’s how real progress gets made. Join us.  WHO WE ARE https://wearerally.com/ is an advocacy communications agency. And at our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible.  We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others.  RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker. Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges. HOW WE WORK We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps: Craft bold strategies to move issues forwardDesign and launch communications campaigns that resonateBuild and run digital efforts that drive actionCreate powerful visual identities, stories, and content that spark connection Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance. We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win. That’s the RALLY edge—and it’s how we drive real impact. SENIOR ACCOUNT EXECUTIVE, DIGITAL https://wearerally.com/ is seeking a Senior Account Executive, Digital to play a leading role in the strategy and execution of digital-first advocacy and communications campaigns across multiple client accounts. In this role, you will partner closely with account leads, creatives, and clients to translate campaign objectives into effective digital strategies and execution across social, email, web, and paid channels.  As a Senior Account Executive, you will be responsible for owning digital workstreams day to day, anticipating client and team needs, and ensuring high-quality delivery across accounts. You will lead portions of digital strategy development, manage execution and optimization, mentor junior staff, and serve as a primary point of contact for clients on digital initiatives. This role requires comfort operating independently, managing multiple priorities, and contributing proactively to both client success and the growth of the digital practice. RESPONSIBILITIES As a Senior Account Executive, Digital, you will own and lead digital workstreams across multiple client accounts, bringing strong strategic instincts, executional rigor, and sound judgment to complex advocacy campaigns. You will be expected to operate independently, anticipate needs, and ensure high-quality delivery across channels. Digital Strategy & Execution Leadership Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channelsTranslate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and actionOversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practicesWrite and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messagingDevelop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines Performance, Analytics & Optimization Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM toolsAnalyze campaign results and translate data into clear insights and recommendations for optimizationIdentify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed Client Leadership & Cross-Functional Collaboration Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next stepsAnticipate client and internal team needs, raising risks or opportunities early and proposing solutionsCollaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign executionCoordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors Team Leadership & Mentorship Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality controlReview work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standardsContribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm Business Development & Practice Growth Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definitionSupport pitch meetings and client presentations as a digital subject-matter contributorStay current on digital trends, platform updates, and emerging tools, applying relevant insights to client workHelp strengthen RALLY’s digital practice through collaboration, knowledge-sharing, and continuous improvement QUALIFICATIONS The ideal candidate is a seasoned digital generalist with strong execution skills, strategic judgment, and the confidence to lead digital work independently in a fast-paced advocacy environment. 5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organizationDemonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performanceStrong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilizationHands-on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systemsProven ability to interpret analytics and performance data and turn insights into clear, actionable recommendationsExcellent writing and editing skills, with experience crafting high-performing digital copy across channelsComfortable serving as a client-facing lead, including presenting performance updates and strategic recommendationsStrong organizational and project management skills, with the ability to manage multiple priorities and deadlinesExperience mentoring or guiding junior staff and contributing to team developmentHigh emotional intelligence, sound judgment, and the ability to operate independently with accountabilityAlignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact NICE TO HAVE Experience working on issue advocacy, political, or public affairs campaignsExposure to paid media planning, budget management, or ad operations (even if not a specialist)Familiarity with influencer, creator, or partnership-based digital strategiesExperience supporting website updates or content management systems (e.g., WordPress)Comfort contributing to digital strategy frameworks or playbooksExperience helping teams improve digital workflows, QA processes, or performance standards BENEFITS AND PERKS At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together. We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer: Competitive salary  Flexible time off policy for salaried employeesTwo months each year of remote work flexibility (July and December)Twelve paid holidays, including Juneteenth and Indigenous Peoples’ DayOne week of paid time off between Christmas and New Year’s DayOne-month paid sabbatical after seven years at RALLY401(k) plan Generous health, dental, and vision benefits Transportation and technology stipends RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days. The salary range for this position is $71,000–$81,000, with opportunities for growth and advancement based on performance and contributions to the team’s success. Locations: Los Angeles, CA; Seattle, WA; San Francisco, CA