SEO Specialist

At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent. Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution. We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies. We’re growing fast and want you to be a part of it! Veracity Insurance Solutions is hiring an SEO Specialist to support organic growth across an assigned portfolio of brands and products. Reporting to the SEO Manager, you’ll work closely with Writers, Editors, Designers, Product Marketing Managers, Partnerships, Social, Video, Paid Media, and development partners to improve search visibility, attract qualified organic traffic, and support conversion goals across the funnel. This remote role is built for someone who can move comfortably between keyword research, content planning, technical SEO, reporting, testing, and emerging AI-influenced search strategy. You’ll own your portfolio, turn insights into action, and help drive meaningful organic growth across the business. Key Responsibilities Own SEO strategy and execution for an assigned portfolio of brands/productsConduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plansBuild and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pagesPartner cross-functionally to improve rankings, traffic, engagement, and conversion performanceExecute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site healthMaintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog contentUse reporting and performance analysis to spot issues early, QA data, and recommend next stepsContribute to testing, backlink opportunities, digital PR support, and off-site visibility effortsApply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgmentRequired to perform other duties as requested, directed, or assigned Requirements and Qualifications 3+ years of hands-on SEO experience owning strategy and executionStrong depth in technical SEO, on-page SEO, keyword research, content strategy, reporting, and site auditsProven experience improving organic performance through SEO campaigns; B2B experience is a plusWorking knowledge of WordPress and core SEO tools including GA4, Google Search Console, Ahrefs, Semrush, Moz, and Screaming FrogFamiliarity with backlinks, link building, and digital PR best practicesUnderstanding of how AI is reshaping search and experience using AI to improve SEO workflows or outcomesStrong project management, prioritization, and stakeholder communication skillsGA4 certification, or willingness to complete it soon after hireCuriosity, accountability, and the ability to manage work with minimal oversight Perks Health, dental, and vision plansAmazing work-life balance with 4 weeks of Paid Time Off10 Paid Company Holidays with 2 floating holidays401K Programs with employer matchPersonal assistance programs for support in a healthy personal and work life  Why Veracity? Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to: Engage in groundbreaking projects that are reshaping the insurance landscapeCollaborate with a group of dedicated, like-minded professionalsExperience a culture that prioritizes growth and development Compensation Range: $60k/yr - $80k/yr We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.  If you need accommodation, please let us know during the interview process. Locations: Remote (United States); Remote (Pleasant Grove, UT, US)