Director, Inventory Curation

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to https://www.zetaglobal.com. THE ROLE We are seeking an ambitious, highly experienced programmatic leader to join our Partnerships team and lead our inventory curation efforts. This role is both strategic and executional, responsible for building and scaling our curation business while remaining deeply hands-on in campaign and deal execution.  As a senior leader, you will own media decisioning across our curated inventory products ensuring performance, scalability, and accuracy across all SSP integrations. You will operate as the connective tissue between Partnerships, Trading, Sales, and Analytics, bringing both a deep understanding of the supply ecosystem and a strong operator mindset.  This is a unique opportunity to help build a new and high-growth business line within the company. We are looking for a true inventory expert: someone who understands supply, data, and deal mechanics inside and out, and can translate that into scalable, revenue-driving solutions. This role is hybrid out of our New York City office. Key Responsibilities  Build and scale curated supply solutions across the Zeta DSP  Define and evolve the curation strategy, including packaging and go-to-market approach  Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue  Establish best practices and scalable processes for curation across the organization  Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting  Create and manage Deal IDs (PMP, PG, curated deals) across SSPs  Ensure accurate implementation of targeting, data signals, and deal parameters  Monitor performance in real time and optimize for delivery, win rate, CPM efficiency, and campaign KPIs  Work directly in-platform to execute and optimize the deals in tandem with the Traders   Serve as a subject matter expert across all integrated SSP platforms  Partner with SSPs and our internal Data Cloud team to develop data-driven, performance-optimized inventory packages  Evaluate supply quality, pricing, and performance to inform deal structuring  Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals  Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals  Analyze deal and inventory performance to identify trends and optimization opportunities  Use data to inform decision-making across supply selection, packaging, and pricing  Develop frameworks for measuring success of curated inventory and ensuring continuous improvement  Required Experience  6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships  Deep expertise in the programmatic ecosystem, including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces)  Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs  Strong understanding of the bidstream, ORTB, and auction dynamics  Experience evaluating inventory quality, negotiating pricing, and structuring deals  Technical fluency with data workflows, APIs, and optimization methodologies  Advanced analytical skills (Excel required; SQL a plus)  Strong communication, negotiation, and stakeholder management skills  Highly detail-oriented with strong operational rigor  Bachelor’s degree required  BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $120,000 - $150,000, depending on location and experience.  PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.   We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases  #LI-MR1 Offices: New York, New York, United States (New York, NY);