Game Designer

About Iconic We’re building digital actors: AI-driven characters that don’t just talk, but act; shaping the world, responding to the player, and driving stories that evolve through both words and actions. The Mission We believe games and interactive media are on the verge of a fundamental shift. Today’s experiences are largely scripted, characters follow predefined paths, and player choice is limited. We’re building systems that change that: digital actors that can think, communicate, and take action in real time. Our goal is to create worlds that are truly alive—where stories emerge from interaction, and every player experience is unique. Recent advances in AI make this possible for the first time. The challenge now is turning that potential into real, scalable systems that people can play. OUR DESIGN TEAM The Design Team is a multi-disciplinary group dedicated to crafting compelling player experiences, from initial concept through to final implementation. Working closely with the Research, Art, Narrative, and Engineering Teams, the team translates the overall game vision into individual features, levels, quests, and encounters. Through creative problem-solving and continuous iteration, the Design Team takes ownership of features across the full development lifecycle, ensuring high-quality experiences are delivered to schedule. What You’ll Do: Develop feature designs and feature specifications for a broad range of game featuresPartner with research to build innovative experiences with cutting edge technologyMaintain design documentation and be a major contributor to the ideation processSolicit feedback from a multi-disciplinary team of designers, artists, engineers and scientistsTake ownership of features throughout their development, and act as an ambassador for the features you ownEnsure the final delivery of features are fun, engaging, and meeting the expectations of our fanbaseDevelop feature prototypes to test and iterate on ideas earlyEnsure productive playtesting, fix reported bugs, and secure Director validationIterate upon live experiences using direct player data and community sentiment What We’re Looking For: Proven game design experience on a high-profile console or PC titleExperience working in a cross-discipline team to provide high quality features and content to playersExperience prototyping game featuresA passionate gamer, with an ability to analyse game features and understand what makes them workA highly collaborative developerExcellent written and verbal communication skills are essentialExperience working with player data to improve game content Why Join Us: Build at the frontier of AI and interactive entertainmentHigh ownership and direct impact in a small teamWork on technically challenging, meaningful problemsHelp shape how shape how characters and animation behave in a new kind of interactive systemLondon-based team with in-person collaboration Locations: London, United Kingdom