Manager, Paid Social

At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey! Havenly Brands is looking for a Manager, Paid Social to own paid social acquisition across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. You'll be the hands-on expert running Meta at scale while building out our presence on emerging channels like Pinterest, TikTok, and Reddit. WHAT YOU'LL OWN Day-to-day strategy, execution, and optimization of paid social campaigns across Meta (core), Pinterest, and emerging platforms (TikTok, Reddit) across all seven Havenly Brands properties~$XXM in annual paid social budget: allocation, pacing, and performance accountability across brands and channelsCreative testing roadmap: running structured tests and feeding clear performance signal back to Brand and Creative teamsTesting roadmap, Setting up incrementality testing on platform and other in-platform a/b testing features, in partnership with data and engineering teamsInfluencer and UGC integration: understanding how creator content performs as paid creative and helping shape paid strategy with relevant partnersCampaign-level reporting and insight generation: consistent, clear, and actionablePlatform relationships with Meta, Pinterest, TikTok, and othersOwnership in partnership with data and engineering teams of pixel and CAPI event healthFeed management in social platforms of 200k+ SKUs WHAT YOU'LL DRIVE Hit acquisition volume and ROAS/efficiency targets across the portfolio, managing the complexity of multiple brands with different funnels and goalsDrive R&D and testing for new channels and new ad types within current channels: bring a POV, partner with data, and test itDeploy AI tools (Claude, platform-native AI features) to accelerate analysis, briefing, and optimization workflowsLeverage Rockerbox, GA4, and Looker to understand true channel performance and attribution, not just in-platform numbersTesting roadmaps in partnership with data and analytics, Stay ahead of platform changes, creative formats, and audience behaviorPartner closely with the Director, Growth Marketing on channel strategy, budget decisions, and creative direction WHAT YOU'LL BRING 6+ years in paid social or performance marketing, majority hands-on in social channelsDeep Meta Ads expertise: campaign architecture, bidding strategy, audience structure, creative testingMeaningful experience on at least two other platforms: Pinterest, TikTok, Reddit, Snapchat, or similarExperience managing $10M+ in paid social budget; $20M+ preferredStrong creative instincts: you can identify what's working and why, and give useful feedback to creative teamsFluency with third-party attribution tools (Rockerbox, Northbeam, Triple Whale, or similar): you don't trust in-platform data, or attribution tools, as the source of truthComfort with AI tools as genuine workflow acceleratorsDTC e-commerce background required; home, lifestyle, or design category experience a plusMulti-brand experience preferredTeam management experience a plus ABOUT YOU You're platform-obsessed: you notice when Meta changes something before the email lands in your inboxYou have strong creative intuition and know how to translate it into a brief that actually gets usedYou're data-driven but you make decisions: you don't wait for perfect informationYou're energized by multi-brand complexity: different funnels, different audiences, different goals is interesting, not overwhelmingYou believe AI is changing this job fast and you're already using it to move faster and think betterYou're a strong communicator who can translate performance data into insights for non-technical stakeholdersYou're a self-starter who thrives in a lean, high-ownership environment Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits. Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis. Locations: Remote (United States); Denver, CO; New York, NY