Community Manager DACH

About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.   The Role  We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will own community management across three distinct brands and audiences — Shark Home, Shark Beauty, and Ninja — with Instagram and TikTok as your primary stage. You will be part of the Social Media & Community team. Responsibilities  Own the brand voice across comments, DMs, replies, and mentions for Shark Home, Shark Beauty, and Ninja — ensuring every interaction feels human, on-brand, and intentional  Engage proactively beyond owned channels — jump into trending conversations, comment on relevant creator content, and place our brands where culture is already happening  Inspire, surface, and amplify UGC — celebrate community content, encourage participation, and turn everyday customers into vocal brand advocates  Build genuine, ongoing relationships with superfans, power users, and repeat engagers across all three brand communities  Run ongoing social listening across brand communities, product categories, and cultural territories: food & cooking culture, home aesthetics, and haircare & beauty rituals  Monitor brand sentiment and competitor community health — flag risks early and identify opportunities to lean in  Identify micro-trends and emerging conversations weeks before they go mainstream, feeding those insights directly into content briefs and campaign planning  Develop and maintain distinct community tones for each brand and build response playbooks, tone-of-voice guides, and escalation protocols  Own real-time community activation during product launches, campaign moments, and cultural events  Track community KPIs including engagement rate, response time, sentiment score, UGC volume, and follower growth  Deliver monthly community reports with clear analysis, trends, and actionable recommendations for the wider team  Your Profile  2+ years of experience in community management or social media, brand-side or agency  Fluent in German and English — written and spoken  Deep, practitioner-level knowledge of Instagram and TikTok — algorithm, formats, culture, and community dynamics  Experience with social listening tools (e.g. Brandwatch, Talkwalker, Sprout Social)  Strong copywriting instinct — you can write a comment that earns thousands of likes  Proven track record of inspiring UGC and building genuine brand advocacy  Based in Frankfurt or willing to commute for regular in-office days  Nice to Have  Background in a social-first agency environment  Experience with DACH consumer brands in home, beauty, or kitchen categories  On-camera confidence for community content moments  Familiarity with tools such as Dash Hudson, Emplifi, or Sprinklr  Our Channels  Community management spans the following Instagram profiles:  Shark Beauty: @sharkbeautyde  Shark Home: @shark.deutschland  Ninja: @ninja.deutschland  Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   https://sharkninja.com/deihttps://www.instagram.com/sharkninja/   https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ  SharkNinja Candidate Privacy Notice For candidates based in all regions, please refer to this https://www.sharkninja.com/candidate-privacy-notice.html. For candidates based in China, please refer to this https://www.sharkninja.com/legal/candidate-privacy-notice-china.html. For candidates based in Vietnam, please refer to this https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html.   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at mailto:accommodations@sharkninja.com Offices: Frankfurt am Main, Germany (DE-Frankfurt am Main);