Brand Manager, Marketing Operations

About Orderly Wellness OrderlyMeds is a nationwide telehealth platform redefining how people access modern wellness care. We provide personalized, evidence based treatment, including GLP 1 prescription programs, easy to start and simple to manage from home, with transparent pricing, virtual consults, and medications delivered directly to patients’ doors. Our approach prioritizes quality, individualized care and ongoing support, from clinically guided treatment plans to nutrition, fitness, and mental health resources, without the barriers of insurance or traditional in office visits. We are growing quickly and building a team that is passionate about creating a more accessible, patient centered healthcare experience. Orderly Wellness actively participates in E-Verify. To learn more, click https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf A note of awareness to Orderly Wellness applicants:  To protect yourself against phishing and recruitment fraud, please note that Orderly Wellness only accepts applications through our official careers page at https://ats.rippling.com/orderly-wellness/jobs. Orderly Wellness will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps.  All official communication will come from a @orderlymeds.com or @lumivita.com email address.  If you are contacted by someone claiming to be from Orderly Wellness or LumiVita via an unofficial channel, please do not share any information and report it as spam. About LumiVita LumiVita is redefining modern wellness through our WellSpa concept, blending advanced treatments, intentional design, and a deeply restorative experience. Our spas feature a Sedona-inspired aesthetic, a Stillness Lounge, and spaces designed to support both physical and mental renewal. We are building a brand that is as operationally excellent as it is visually and experientially elevated, and this role is critical to making that happen. Role Overview LumiVita is seeking a highly organized, detail-oriented and strategic Brand Manager to serve as the operational backbone of our marketing team. This role is responsible for translating vision into execution by ensuring that every campaign, partnership, and initiative is launched with clarity, precision, and consistency. You will act as the central liaison between leadership, creative teams, and external partners, making sure all moving pieces are aligned and fully accounted for. You will be responsible for tracking against budget and KPIs. This is a highly execution-focused role. Strategy, channel direction, and budget are defined by leadership — your role is to ensure seamless implementation, clear communication, and real-time visibility and consistency across all marketing efforts.   Key Responsibilities  Marketing Workstream Execution & Project Management Own day-to-day execution of all marketing initiatives across digital, email, influencer, PR, events, partnerships, and out-of-home advertisingBuild and maintain a centralized marketing calendar and execution tracker with corresponding KPIsEnsure all campaigns are delivered on time with clearly defined milestones and ownershipCoordinate across internal teams and external vendors to drive execution forwardIdentify gaps, delays, or risks early and proactively resolve or escalate Creative Briefing & Execution Support Own intake of all marketing requests from leadership and stakeholdersTranslate high-level direction into clear, actionable creative briefsEnsure all necessary inputs (copy, assets, references, specs, deadlines) are gathered before work beginsServe as the primary liaison between business strategy and creative executionEliminate ambiguity so creative teams can execute efficiently with minimal revisionsManage the approval across key stakeholders that include leadership, legal and location leads Centralized Communication & Information Management Act as the single source of truth for all marketing initiativesEnsure all stakeholders have access to accurate, up-to-date informationMaintain organized documentation across campaigns, timelines, and assetsProactively identify missing information and close gaps before they impact execution Meeting Coordination & Accountability Prepare agendas and lead weekly marketing syncs and project check-insCapture clear notes, decisions, and action itemsAssign ownership and ensure follow-through across teamsTrack outstanding tasks and proactively follow up to maintain momentum Collateral & Production Management Coordinate production of printed and physical marketing materials (in-store, events, out-of-home)Manage relationships with print vendors and production partnersEnsure assets are delivered on time and meet brand and quality standardsMaintain organized asset libraries and version controlEnsure compliance for in-store executions Vendor & Partner Coordination Serve as the primary point of contact for agencies, PR firms, influencers, and event partnersBe able to drive the conversation and challenge partners on behalf of the brandEnsure deliverables, timelines, and expectations are metTrack outputs and escalate issues when needed KPI Tracking & Performance Visibility Build and maintain KPI dashboards across campaigns and channelsTrack metrics such as leads, CPL, CPA, conversion rates, event performance, and influencer ROI, and channel performanceUpdate metrics daily / weeklyMonitor performance vs. targets and flag variancesSurface performance trends and flag variances for leadership review with clear plans on how to iterate and improve Reporting & Executive Communication Lead weekly marketing report-outs, including initiative status, campaign progress, KPIs, risks, and blockersDeliver clear, structured, and actionable updates to leadership Brand Execution & Quality Control Working closely with our in-house creative team, ensure all creative outputs align with LumiVita brand standards, tone, and positioningMaintain consistency across all customer touchpoints — digital, physical, and in-location Ideal Candidate Profile 4–6+ years in marketing operations, project management, or brand managementExperience in consumer-facing, service-based businesses (wellness, fitness, beauty, hospitality, or med spa preferred)Exceptionally detail-oriented with strong organizational skillsProven ability to manage multiple workstreams and stakeholders simultaneouslyStrong experience working closely with creative teams (design, content, production)Analytical and KPI-driven, with comfort tracking performance metricsProactive communicator who anticipates needs and solves problems before they ariseComfortable operating in a fast-moving, high-growth environment Success in This Role Looks Like Full visibility across all marketing initiatives at any given timeCreative and execution teams are fully equipped with clear, complete directionCampaigns launch on time with minimal revisions or delaysStrong accountability across internal teams and external partnersSeamless coordination between strategy, execution, and reportingScalable, organized marketing operations that support LumiVita’s growth Locations: Brand Manager, Marketing Operations; Atlanta, GA