Paid Search Senior Manager

About Agital We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. About the role Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy. You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration. What You'll Do Client Leadership & Strategy Serve as the primary point of contact for paid search clientsOwn the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platformsAlign paid search initiatives with broader business goals and integrated media strategiesProactively identify growth opportunities and recommend new tactics, tests, and investments Campaign Management & Optimization Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tacticsLead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvementsEnsure campaigns are pacing effectively against budgets and performance targetsContinuously test and iterate to improve efficiency, scale, and incrementality Budgeting & Pacing Manage budgets across accounts with a strong focus on accuracy and performanceMonitor pacing daily/weekly and make adjustments to ensure spend aligns with goalsForecast performance and investment needs based on historical data and trends Measurement & Reporting Own reporting cadence and performance communication with clientsTranslate campaign data into clear, actionable insights tied to business outcomesLeverage tools like GA4, platform reporting, and CRM data to inform strategyDevelop narratives that go beyond metrics to explain impact and next steps Cross-Channel Collaboration Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategyContribute to integrated media planning and holistic performance strategiesIdentify opportunities where search can support or amplify other channels What You Bring Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experienceExperience managing budgets, pacing, and performance across multiple accountsProven ability to own client relationships and communicate performance effectivelyDeep understanding of search tactics including keyword strategy, bidding, and automationAnalytical mindset with the ability to turn data into actionable insightsExperience with GA4 and/or CRM integrations is a plusGoogle Ads and Microsoft Ads certifications preferredClear and confident communicator in client-facing and internal environmentsAbility to explain performance trends, testing insights, and optimization strategies in a digestible wayStrong organizational skills and ability to manage multiple deadlines and prioritiesCollaborative, proactive, and solutions-oriented mindsetStrong attention to detail What Success Looks Like You confidently own client relationships and are seen as a trusted strategic partnerCampaigns consistently meet or exceed performance and efficiency goalsBudgets are paced accurately with proactive adjustments and clear forecastingReporting is insightful, actionable, and tied to business impactYou drive continuous improvement through testing and innovation Bonus Qualifications Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)Prior experience mentoring junior team members or contributing to internal best practicesExperience with offline conversion tracking and/or eCommerce platforms (Shopify, WooCommerce, etc.)Previous agency experienceExperience with TrueClicksExperience with Funnel and data automations + proficient in excel Locations: Remote (United States)