Solutions Marketing Specialist

About Us: MCCi is a premier provider of intelligent business process automation solutions, and a trusted partner to over 2,000 organizations across state and local government, education, and select commercial entities throughout North America. Through our JustFOIA and GovBuilt software platforms, and as the world’s largest Laserfiche solution provider, we prioritize service. Our solutions suite and commitment to client delight enable us to positively impact the lives of our clients and those they serve. About the role We are seeking a Solutions Marketing professional to execute content-driven demand generation and full-funnel marketing initiatives, translating complex product capabilities into clear, outcome focused messaging for government audiences. In this role, you will collaborate closely with Sales and Marketing to develop webinars, campaigns and thought leadership content that drive lead generation and support revenue growth. The ideal candidate brings 3-5 years of B2B SaaS marketing experience, with strong skills in solution positioning, value proposition development and sales-aligned messaging. What you'll do Content & Lead Generation Strategy Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadershipSupport audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaignsExecute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational prioritiesConduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts Market Research & Audience Insights Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectivenessTranslate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks Campaign Planning Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and prioritiesSupport the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadershipCoordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotionDevelop and deliver webinar presentations, including live facilitation to support lead generation effortsWrite, build, and deploy promotional emails to support webinars, content releases, and campaignsApply established messaging to ensure consistency, relevance, and alignment across all promotional channelsSupport ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadershipCoordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaignsExecute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes Cross-Functional Collaboration & Optimization Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needsPartner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plansMonitor campaign and content performance and provide insights to support ongoing optimization and future planning What you'll need to be successful Bachelor’s degree in Marketing or related field, or equivalent work experience3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B SaasExperience with solution positioning and value proposition developmentAbility to create sales enablement assets that drive adoption and support the sales processStrong understanding of full-funnel solution messaging across the buyer journeyProven ability to partner closely with sales teams and align around revenue goalsExcellent writing, editing and content development skillsAbility to craft clear, compelling messaging for government audiencesExperience with audience-centric storytelling and strategic messagingKnowledge of demand generation and lead focused campaign executionExperience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences. What you can expect from us We really ARE more than a company! We have a passion for growth and crushing goals, but we want to do it together as a team and enjoy the ride as we go.   WE ARE APPROACHABLE.  Want to talk to a member of management or leadership, walk up and say hi.   WE TRUST YOU. We don’t have a million rules because we believe you will embrace our https://mccinnovations.com/our-company/about-mcci/ and make good decisions.   WE EMBRACE TECHNOLOGY! We love it, sell it, support it, use it, and need it.   WE DRESS COMFORTABLY. We need you to work hard, not wear a tie.   WE ARE KIND. Being kind, forgiving, empathetic, and respectful can change your life and everyone around you.   WE ENJOY OUR TEAM. Use your webcam, collaborate, build relationships, and recognize others for doing a great job. You work a lot; make the most of your time here.   WE VIRTUALIZE EVERYTHING. We strive for 100% inclusion of our remote teammates.    MCCi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Locations: Remote