Marketing Ops & Demand Generation Manager

About Bluefin Payment Systems LLC At Bluefin, we thrive in a dynamic and fast-paced environment where innovation and leadership are at the forefront of everything we do. Join us in revolutionizing data security within the integrated payments industry, as we protect over 35,000 companies across 59 countries with our cutting-edge encryption and tokenization technologies. Our collaborative culture empowers you to take initiative and make impactful contributions, while our commitment to professional growth ensures you have the tools and opportunities to excel. Embrace the challenge of working in a vibrant atmosphere that values agility and leadership, and be part of our mission to create secure, frictionless experiences for businesses and their customers. If you’re ready to drive change and make a difference, we invite you to embark on this exciting journey with us! About the role We are seeking a Marketing Operations & Demand Generation Manager to build and scale the operational engine that powers our demand generation efforts. This is a high-impact, hands-on role responsible for executing campaigns, managing marketing systems, and converting marketing engagement into qualified pipeline. You will play a critical role in enabling SDR success by ensuring leads are delivered, prioritized, and enriched with the right data and insights to drive effective follow-up. Working cross-functionally with marketing, SDRs, sales, and partnerships, this role ensures campaigns are executed flawlessly, leads are routed intelligently, and performance is tracked with precision to drive measurable revenue impact. This role reports to the SVP, Marketing. What you'll do Marketing Automation & Campaign Execution Own end-to-end execution of marketing campaigns within Salesforce Marketing Cloud Account Engagement (formerly Pardot), including email builds, deployment, and QASet up campaign structures, tracking, and reporting to ensure accurate performance measurementManage audience segmentation, including list creation and dynamic segmentation strategiesMaintain and optimize lead scoring and grading models in alignment with SDR and sales prioritiesTroubleshoot and resolve campaign or system issues to ensure smooth execution Demand Generation Campaign Support Support the execution of multi-channel demand generation campaigns across email, LinkedIn, and Google AdsCoordinate campaign timelines, assets, and stakeholders across marketing, SDRs, sales, and partnershipsAssist with landing page setup and campaign infrastructureEnsure campaigns launch on time and are fully tracked from engagement through pipeline Lead Management & SDR Enablement Own the flow of leads from demand generation campaigns to SDRs and commercial AEs, ensuring timely, accurate, and prioritized follow-upMonitor lead engagement and identify high-intent signals to guide follow-upEnsure SDRs have full visibility into lead activity, campaign engagement, and context for outreachBuild and optimize feedback loops with SDRs to improve lead quality, targeting, and conversion SDR Alignment & Pipeline Development Partner directly with SDRs and commercial AEs to convert marketing-generated demand into qualified pipelineAlign on lead prioritization, follow-up strategy, and campaign-driven outreachIncorporate SDR feedback on lead quality, messaging, and campaign performanceOptimize segmentation, targeting, and lead flow to improve conversion from lead to opportunitySupport SDR success by ensuring marketing programs generate actionable, high-quality pipeline Performance Tracking & Reporting Consolidate and analyze data across platforms including Marketing Cloud Account Engagement, Salesforce, LinkedIn Ads, Google Ads, and website analyticsDeliver regular reporting and actionable insights to marketing and sales leadershipEnsure accuracy, consistency, and integrity of marketing and pipeline data Qualifications To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions: 4–7+ years of experience in marketing operations, demand generation, or campaign executionHands-on experience with Salesforce Marketing Cloud Account Engagement (required) and Salesforce (required)Strong understanding of B2B demand generation funnels and lead lifecycle managementExperience supporting SDR teams and aligning marketing efforts to pipeline generationProven ability to translate marketing engagement into measurable revenue outcomesHigh attention to detail with a strong QA and process-oriented mindsetAnalytical skills with the ability to interpret performance data and generate insightsAbility to manage multiple campaigns and priorities in a fast-paced environmentStrong cross-functional collaboration skills, particularly with SDR and sales teamsExperience in fintech, payments, or cybersecurity preferred Equal Employment Opportunity  Bluefin provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship or immigration status, pregnancy, physical disability, mental disability, age, military or veteran status, marital status, registered domestic partner status, gender, gender identity or expression, sex stereotyping, medical condition, genetic information, sexual orientation, or any other status protected by applicable federal, state, or local laws. Locations: GA; FL; IN; LA; MS; NC; NE; OK; PA; SC; TN; TX; VA; WV