Director of Public Relations – North America

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.*** ***As this position in based in the United States, the job description is available in English only.***   ________________________________ Director of Public Relations – North America  Public Relations Full-Time Position   We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.   OUR MISSION Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.   Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!   So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!   YOUR MISSION The Director of Public Relations, North America is responsible for building demand, cultural relevance, and sustained visibility for Cirque du Soleil across all North American markets.    This role exists to move PR from a reactive media relations function to a strategic demand amplifier—one that creates anticipation, cultural heat, and urgency around shows, while reinforcing Cirque du Soleil’s super‑premium brand positioning.    Based in Las Vegas, this role acts as the regional PR and reputation lead, ensuring consistent, high‑impact communications across resident and touring shows, while remaining tightly aligned with global brand strategy and corporate reputation standards.    Core Mission  Drive anticipation, buzz, and relevance ahead of on‑sale and throughout a show’s lifecycle  Ensure Cirque du Soleil is culturally present, not just visible at launch moments  Align PR activity directly with demand generation and business objectives  Provide strong regional governance over PR agencies and local execution  Protect and elevate the Cirque du Soleil brand across all North American markets    Key Responsibilities  1. Regional PR Strategy & Demand Amplification Develop and lead the North America PR strategy in alignment with global brand and marketing objectives  Translate brand positioning into compelling PR narratives that drive audience interest and intent  Design PR approaches that support:   Early demand build (12–18 months pre‑opening, for new shows)  Sustained visibility during runs for both resident and touring shows   Strategic peaks tied to ticketing and pricing moments  Ensure PR is an integrated lever within the broader “Selling the Show” (a combination of Marketing, Communications and Ticketing at Cirque du Soleil) demand system    2. Cultural Relevance & Visibility  Position Cirque du Soleil as a culturally relevant force in North America, beyond entertainment trade media  Build relationships with:   Tier‑1 cultural, lifestyle, and business media  Influential creators, tastemakers, and opinion leaders  Identify and activate cultural moments, collaborations, and partnerships that extend reach beyond paid media  Work closely with marketing and brand teams to ensure cultural consistency and sharpness    3. Show‑Level PR Orchestration (Resident & Touring)  Oversee PR strategy across all North American shows (resident and touring)  Ensure each show has:   A clear PR narrative aligned with its brand positioning  Distinctiveness within the Cirque portfolio  Guide and support show‑level PR managers and agencies, without centralizing execution unnecessarily  Reduce fragmentation and inconsistency across markets    4. Media Relations & Executive Visibility  Maintain senior‑level relationships with key media outlets across North America  Oversee:   Press announcements  Feature placements  Profiles  Reviews and editorial opportunities  Coordinate executive and creative talent visibility where relevant, in alignment with brand and corporate narratives  Act as a senior spokesperson when appropriate    5. Crisis & Reputation Management (Regional)  Ensure fast, coordinated, and on‑brand responses in high‑pressure situations  Act as the regional escalation point for issues related to shows in North American regions    6. Agency & Partner Management  Define and manage the North America PR agency ecosystem  Set clear expectations, scopes, and KPIs for agencies across markets  Ensure promoters and venues operate within Cirque PR guardrails where applicable    7. Measurement & Performance  Define and track PR success beyond impressions:   Impact on demand and awareness Contribution to launch momentum Quality and relevance of coverage  Partner with marketing and analytics teams to connect PR activity to business outcomes  Regularly report insights and recommendations to the CMO and leadership team      Profile & Experience  Required 10+ years of experience in public relations or communications, with senior regional responsibility  Proven experience driving PR as a growth and demand lever, not just reputation management  Strong media relationships across North America (entertainment, culture, lifestyle, business)  Experience working across multiple products or brands simultaneously  Ability to operate confidently in a matrixed, fast‑moving organization  Exceptional written and verbal communication skills in English    Preferred Entertainment, culture, luxury, or premium experience backgrounds  Experience working with touring productions, major events, or destination‑based brands  Strong understanding of how PR integrates with marketing, social, and paid media  French proficiency is an asset, but not required      To keep pace with the creation, production and distribution of our products, our employer proposal is unique.   HERE IS AN OVERVIEW Access to an office in a stimulating environment that will allow you to put all your creativity to good use A culture focused on the development of fair practices and unifying events Professional growth focused on high quality projects to propel your career A group insurance program and other benefits that we will be happy to present to you Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.   ** Please submit your resume and a cover letter explaining why you are the perfect fit for this role to our career’s portal. Include examples of previous campaigns or projects you have led that demonstrate your ability to successfully manage brand initiatives.    Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry. country: US all locations: [Las Vegas, NV] commitment: Permanent/Full-Time department: Siège social international | International Head Quarters location: Las Vegas, NV team: Relations publiques | Public Relations