Senior Executive, Go-To-Market (6m contract)

Role: Senior Executive, GTM – Prepaid Mobile Location: Singapore We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels. About the Role: This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment. Responsibilities: - GTM Planning & Launch Execution - Support prepaid product launches, promotions, campaigns, and competitive initiatives - Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations - Manage GTM timelines, checklists, issue tracking, and launch coordination - Channel Readiness - Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch - Coordinate training materials, FAQs, customer communications, and operational updates - Gather and escalate channel feedback to improve launch execution - Campaign & Promotion Execution - Support execution of prepaid campaigns including: - Acquisition offers - Reload promotions - Roaming / IDD initiatives - Tourist SIM campaigns - Coordinate campaign setup, customer journey alignment, and launch communications - Competitive & Market Coordination - Monitor competitor prepaid offers and support tactical market responses - Coordinate cross-functional alignment for promotional and channel activities - Cross-functional Collaboration - Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams - Ensure timely follow-through on dependencies, approvals, and post-launch actions Requirements: - Bachelor’s degree in Business, Marketing, Communications, or related field - 2–5 years of experience in: - GTM execution - Product marketing - Campaign operations - Channel coordination - Project management - Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred - Strong coordination and stakeholder management skills - Comfortable managing timelines, launch checklists, risks, and dependencies - Hands-on, organised, and detail-oriented in a fast-moving environment - Proficient in PowerPoint, Excel, and reporting/dashboard tools