Senior Product Marketing Manager

About us At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe. The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart. Our values Win as One. Delight Customers. Deliver Great Outcomes.  About the role The Senior Product Marketing Manager is a master in defining, solidifying, and growing the product set and user base that they are assigned to. This individual develops a deep understanding of our position within the market, how we compare relative to competitors, how we’re priced, and the features our users need and how to lead a team to execute on the goals set.  About the team As a  Senior Product Marketing Manager you are closely aligned with Executives, Product Management, Sales, Support, Operations, and Brand Management teams. In coordination with the Sr. Product Marketing Manager(s), you are responsible for building successful Go-To-Market strategies, including research, goal setting, tracking, target audiences, launch activities, team training, and communicating results to key stakeholders.  You will drive cross-functional vertical strategies and competitive intelligence to accelerate client acquisition, improve LTV, and scale product adoption through data-driven reporting and organizational alignment. What will you be doing? Go-to-market strategy GTM strategy creation Competitive landscape research Cross-team communication structure Persona development and competitive analysis Buyer personas Customer journey/lifecycle  Competitive landscape Product feature adoption  Positioning to drive product adoption Strategies to grow adoption Sales enablement and training Sales messaging development Battlecard development and implementation Team Leadership Run multiple projects with different stakeholders Generate alignment across org and in department Help team members advance in their skills, career, and role What are we looking for? 4+ years in a dedicated product marketing role. Five or more (5+) years’ experience in marketing, B2B marketing and SaaS preferred Bachelor’s degree or equivalent years’ experience.  Experience working with multiple brands in a cross-functional organization. What will make you stand out? Excellent written and verbal communication skills  Analytical problem-solver Ability to work across teams to get the job done Strong research and deducing skills The Tech Looker JIRA Confluence Asana Google Suite  Microsoft Office Suite What do we offer? 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays. 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands! 🌅 We offer 12 paid holidays for all of our US employees! 💰401k employer matching program – because your future deserves a friendly boost! ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements. 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events. 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…). 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work. 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.  🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc. 🧠Employee Assistance Program. We offer up to 8 free mental health sessions.  💪🏽We offer gym discounts to help you stay fit and healthy! 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.  🔗 Employee Referral Program! We reward employees helping us find top talent! 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive. Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.) Sit for prolonged periods of time Utilize wrist and hands for a prolonged period of time Walk short distances Stand for short periods Speaking and conversing with others Lift up to 25lbs without assistance up to chest height Equal Opportunity Employer/Veterans/Disabled If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residentshttps://www.shipstation.com/privacy-policy/   Offices: Austin, Texas, United States (Austin - United States);