Director, Marketing (B2B)

Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. Why Emburse? Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down. • A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize  their finance operations. • A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-  world challenges. • A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that  supports your success. • A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making  for businesses everywhere.  Shape your future & find what’s next at Emburse.  Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment. country: CA all locations: [Toronto] commitment: Full-Time department: Marketing: location: Toronto team: Marketing What You'll Own: Lead the end-to-end strategy for all North America campaigns, encompassing new business and customer marketing to accelerate deal velocity. Build and execute multi-channel programs across SMB, MM, and Enterprise segments to drive pipeline and improve conversion rates Define GTM strategies by industry and audience, identifying target markets to penetrate and expand Emburse’s footprint Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently Analyze campaign performance and pipeline data to optimize ROI, audience journeys, and foundational metrics Partner closely with Sales and Product Marketing to ensure tight alignment on messaging, positioning, and global priorities Collaborate with Digital, Events, PR, and Social teams to deliver cohesive, high-impact campaigns with consistent messaging Secure buy-in from key stakeholders and clearly communicate progress, performance, and strategic insights to leadership Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively Manage agency and contractor relationships, including scope and budgets, ensuring partners deliver against business goals Translate performance insights into fast action to address market conditions and emerging growth opportunities What You'll Bring: Bachelors Degree preferred OR equivalent work experience Required: Minimum of 7+ years of Marketing experience Line Management experience SaaS background preferred Deep expertise in demand generation, ABM, and lifecycle marketing Strong understanding of segment-based GTM strategies (SMB, mid-market, enterprise) Analytical mindset with a bias for action Ability to influence and align cross-functional teams Experience managing agencies and external partners Clear, confident communicator who can translate strategy into execution Proficiency in Salesforce and marketing automation platforms