Web Developer - Webflow

What is the job? We are looking for a strategic, creative, and hands-on Web Developer who is focussed on Website Growth to take ownership of the development, optimisation, and performance of our digital presence across Montu UK and Alternaleaf. This is not a traditional developer role focused solely on building pages. We are looking for someone who can build, experiment, and optimise. You will combine deep Webflow and Wix expertise with a strong understanding of user journeys, SEO, and conversion rate optimisation to continuously improve how our websites perform. Working closely with marketing, pharmacy, product, and growth teams, you will play a key role in ensuring our websites are high-performing, scalable, and conversion-focused. What will you be doing? - Own and execute the website development and optimisation strategy aligned with business and growth goals - Build, maintain, and optimise website pages and templates using Webflow and Wix - Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required - Collaborate with cross-functional teams to deliver a consistent, high-performing user experience - Act as the technical owner for all website initiatives, ensuring best-in-class web standards - Translate marketing, product, and brand initiatives into seamless on-site user journeys - Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing - Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms - Apply SEO best practices across site structure, metadata, and technical implementation - Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms - Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling - Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience - Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively - Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results What do you need? - 5+ years' experience in website marketing, product management, or digital strategy. - SME with hands-on expertise in Webflow and Wix (must-have). - Proficient in HTML/CSS and basic JavaScript (ability to customise components). - Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema) for enhanced SEO. - Experience with API integrations and compliance-led tracking. - Experience working in regulated environments and balancing compliance with creativity. - Strong track record of improving site performance and conversion rates. - Familiarity with CMS workflows, UX/UI principles, and web analytics. - Ability to plan, deliver, and own web projects end-to-end. BONUS POINTS FOR - Experience in the healthcare or pharmaceutical industry - Knowledge of GDPR, data compliance, and secure form handling - Experience integrating CRM tools and marketing automation - Understanding of personalisation engines and behavioural triggers - Comfort with Agile project methodologies This role will be hired through our Employee of Record in South Africa, MindPearl. MindPearl Benefits include: - Medical insurance paid for by the company. Insurance is with KaeloHealth. - Paid Maternity leave for female employees (3months @100% salary) - Annual leave of 20 days plus one additional day per year up to 25 days. - Provident Fund with Momentum-employee contribution of minimum 6% per month.