Growth Lead (Performance Marketing)

Who is Credible? Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels. About the Role We are hiring a Growth Lead to be the team-lead anchor of Credible's Israel-based paid marketing operation. The role starts with deep Google Ads / SEM ownership, managing large-scale campaigns across Credible's core financial verticals and rapidly expands into paid social, remarketing, display, and emerging channels as the team scales through FY27. You will own a vertical end-to-end, mentor analysts, and help build the operational playbook that turns the team into a world-class performance engine. This is the right role if you've been the go-to person on a high-spend account, you know when to optimize and when to rebuild, and you're ready to lead a team. RESPONSIBILITIES Own a vertical end-to-end: manage campaign structure, bid strategy, keyword expansion, ad copy, and channel mix for your assigned vertical(s) across Google Ads, Bing, and over time paid social and remarketing Lead the Israel team: onboard new analysts, run weekly syncs, review account changes, and define best-practice standards — you're the technical and strategic anchor Expand beyond search: within the first few months lead the team's expansion into remarketing (Google Display, RLSA, Meta custom audiences) and coordinate with Eitan on Facebook/Instagram campaign strategy Drive conversion signal quality: work with the BI team to automate offline conversion uploads and lead the shift to value-based bidding across verticals Systematic testing cadence: run structured A/B tests on copy, audiences, landing pages, and bid strategies; document learnings so the full team benefits Performance reporting: build and own weekly vertical scorecards; flag anomalies, escalate risks, and present a clear narrative on what's working and why Channel roadmap: own the testing calendar for PMAX, AI Max, TikTok, YouTube Shorts, and Bing; make the go/no-go calls with the Head of Performance Marketing SEM & channel knowledge base: document strategies, account structures, and channel playbooks so institutional knowledge compounds EDUCATION & EXPERIENCE Experience: 5+ years of hands-on paid media management with a primary focus on Google Ads / SEM performance marketing Spend scale: proven experience managing $1M+/month in Google Ads; demonstrated GPM or ROAS improvement over time Channel breadth: meaningful experience beyond pure search — paid social (Meta), remarketing, display, or PMAX — or a clear track record of expanding into new channels Team leadership: 1–3 years mentoring or managing junior analysts / account managers Financial verticals: experience in loans, insurance, credit cards, or other regulated financial products strongly preferred Data Driven Communication: strong written English; comfortable in an async-first, remote collaboration with a US-based wider team Education: Bachelor's degree; quantitative or business background preferred NICE TO HAVE Experience scaling Meta/Facebook campaigns alongside Google Ads Familiarity with Microsoft Advertising (Bing Ads) Experience with Performance Max or AI Max campaigns Exposure to TikTok Ads or YouTube performance campaigns Background at a comparison/marketplace platform, affiliate network, or lead-gen company Prior experience managing US/EU financial verticals remotely Why work at Credible? We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance. We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law. Offices: Tel Aviv, Israel (Tel Aviv);