Operating Partner Surf Lounge

About PopStroke PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together. At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise. We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way. This mindset; the drive, the heart, the teamwork is what we call The PopStroke Way.   Our Core Values Make It Fun If it’s not fun, rethink how we’re doing it. We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another. Bring the Energy Your vibe sets the tone. Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence. Roll Up Your Sleeves See it. Fix it. Jump in. We are hands-on, problem solvers that jump in and become part of the solution.   We leave things better than we found them. Own It Live your role with an owner’s mindset. We take pride in our work, hold ourselves accountable, and treat the business like it’s our own. Get Off the Hamster Wheel Don’t repeat yesterday — rethink, improve, grow. We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other. If mixing drinks is your jam and spreading good vibes is your game, then it's time to shine on our greens! The Colony Surf Lounge Operating Partner is the business owner and strategic leader of PopStroke’s surf-focused lifestyle venue, uniquely tasked with transforming it into a premier hospitality, recreation, and membership destination that sets itself apart as the only venue offering a vibrant fusion of surf culture, community engagement, and exclusive experiences.   This leader owns all aspects of the Surf Lounge, including: Surf programmingSurf lessonsMembership salesGuest experienceCommunity buildingSpectator trafficEvent programmingFood & beverage operationsStaffingRevenue growthVenue activation This is not simply an operations role.   This leader must build a high-energy, hospitality-driven surf destination that creates demand from: MembersSurf participantsLessonsFamiliesSpectatorsSocial guestsCommunity events The Colony Surf Lounge Operating Partner must combine hospitality, sales, operational excellence, and brand-building to make this venue “the place to be.”   Reports To: Taylor / VP Operations Location: Colony Surf Lounge What Success Looks Like Membership sales exceed expectationsSurf lessons become a consistent revenue streamSurf Lounge is busy with both participants and spectatorsVenue becomes a local lifestyle destinationProgramming drives repeat trafficCommunity awareness is strongNights and weekends are maximizedTeam culture is energetic and guest-focusedRevenue grows through diversified channelsSurf Lounge builds a loyal following Key Responsibilities Full Surf Lounge Ownership Lead all aspects of Surf Lounge operationsOwn daily business performanceEnsure the venue is consistently active and revenue-generatingOversee surf experiences, lessons, lounge spaces, and hospitalityMaximize venue utilizationBuild the Surf Lounge into a flagship destinationMaintain exceptional service standardsWork in conjunction with PopStroke Colony leadership to ensure cross-brand engagement and business alignment Membership Sales & Revenue Growth Own membership growth strategyDrive:Membership enrollmentsSurf lesson salesRepeat guest visitsGroup bookingsEvent salesPrivate partiesCommunity activations Build scalable membership funnelsEnsure surf instruction drives long-term guest retentionMaximize every guest touchpoint for revenue opportunity Surf Programming & Guest Activation Develop surf lessons and training programsBuild beginner-to-advanced programmingPartner with instructors and surf staffCreate competitions, surf nights, camps, and special eventsBuild a community around surf cultureEnsure both active participants and spectators are engagedCreate reasons for guests to stay, spend, and return Hospitality & Lifestyle Leadership Deliver premium guest experiencesBlend hospitality with sales executionBuild a recognizable local social identityPartner with marketing to drive awarenessBuild local partnershipsFoster surf, fitness, and community relationshipsEnsure venue energy aligns with brand Leadership Development & Staffing Recruit, train, and develop surf and hospitality teamsBuild strong staffing models for:Surf instructionMembership salesGuest servicesFood & beverageEvents Ensure staff embody both hospitality and sales cultureBuild a future leadership benchHold teams accountable for performance Operational Excellence Manage: SalesMembership KPIsLesson revenueLaborGuest satisfactionReviewsSafetyFacilitiesBrand standards Maintain strong business disciplineEnsure compliance and operational efficiencyProtect guest experience Areas of Responsibility Surf Lounge PerformanceMembership SalesSurf LessonsRevenue GrowthEvent ProgrammingGuest ExperienceCommunity EngagementStaffing & LeadershipHospitalityBrand GrowthVenue ActivationOperational Standards   Qualifications 7–10+ years of experience in:HospitalityLifestyle brandsEntertainment venuesMembership businessesRecreationBoutique fitness or surf operations Proven experience in:Membership salesRevenue generationOperational leadershipGuest experienceCommunity building Experience building destination-style lifestyle venuesStrong operational and financial management skillsAbility to lead high-energy, guest-focused environmentsComfortable balancing hospitality with revenue growthExperience developing strong community partnerships and brand presenceProven ability to recruit, develop, and lead high-performing teams Ideal Candidate Profile EntrepreneurialHospitality-firstSales-mindedCommunity builderLifestyle-focusedOperationally eliteHigh-energyBrand-consciousTeam developerStrategic operatorUnderstands how to sell experiencesCreates destination-worthy venuesUnderstands surf culture, lifestyle, and communityMaximizes traffic and occupancyDrives both hospitality and revenueBuilds loyal guest followingsThinks like an ownerKnows how to fill a venueExecutes relentlessly Measures of Success Membership growth and enrollment performanceSurf lesson revenue and utilizationVenue traffic and occupancyEvent participation and activation successGuest satisfaction and online reviewsRepeat visitation and community engagementFood and beverage performanceLabor and operational efficiencyTeam retention and leadership developmentBrand awareness and local partnershipsNights and weekends performanceOverall venue profitability and growth PopStroke is an Equal Opportunity Employer. Locations: The Colony, TX