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onceuponafarm

Senior Director, Innovation

US remote full time director Apr 23, 2026

About this role

Who You Are:   The Senior Director of Innovation will lead the development and execution of the company’s end-to-end innovation strategy, driving sustainable, long-term growth through a robust and balanced pipeline of new products, platforms, and renovation initiatives. This role is accountable for shaping the future of the business through identifying and unlocking new growth opportunities across products, formats, and business models that expand the brand’s reach and relevance.    The Task At Hand: As a key member of the Marketing team, this individual will operate at the intersection of brand, R&D, insights, and commercial functions, serving as the connective tissue that translates consumer needs and market opportunities into commercially successful innovations. They will own the innovation agenda from early-stage concept through commercialization and in-market performance, ensuring ideas are not only compelling but executable, scalable, and financially impactful.    This leader will define where to play and how to win, building a disciplined yet agile innovation engine that balances core business growth with bold, forward-looking bets. They will bring a strong external lens grounded in consumer trends, competitive dynamics, and category evolution while also driving internal alignment, prioritization, and resource allocation to maximize impact.    In This Role, You Will:   Innovation Strategy & Pipeline Leadership  Define and own the rolling 3-year innovation strategy and pipeline, aligned to enterprise growth goals, category whitespace, and consumer needs  Who We Are   Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.   Our Business: At Once Upon a Farm, farm-fresh taste grows here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.   We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.   Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.   Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.   In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.   Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties. You must reside in the United States to be considered for this position. country: US all locations: [Remote] commitment: Full-Time department: location: Remote team: Marketing
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