Email CRM Specialist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: Email CRM Specialist  Location: Toronto, Canada   About the role:  You'll be the strategic mind behind email campaigns and automated journeys that strengthen customer relationships and drive business growth. Working at the intersection of data analytics, customer insights, and creative execution, you'll translate customer behaviors into targeted communications that feel personal and valuable. We're looking for someone who can balance automation efficiency with human connection, finding opportunities to deliver the right message at the right moment. Success means building email programs that customers genuinely value while achieving ambitious engagement and conversion targets.    What you will be doing:  Design and execute email campaigns that drive engagement, conversions, and customer lifetime value across segments  Build automated customer journeys including welcome series, nurture campaigns, and retention flows that guide users through key touchpoints  Analyze campaign performance using metrics like open rates, click-through rates, conversion rates, and revenue attribution to optimize future sends  Collaborate with creative teams to develop email templates, subject lines, and content that resonate with target audiences  Manage email databases, ensuring data quality, segmentation accuracy, and compliance with privacy regulations  Transform customer data and behavioral insights into targeted campaigns that feel personalized and relevant  Guide A/B testing strategies for subject lines, send times, content formats, and call-to-action placement  Coordinate with product, sales, and customer service teams to ensure email communications support broader customer experience goals  Stay current with email marketing best practices, deliverability standards, and platform updates to maintain high inbox placement  Deliver campaigns that improve key metrics such as subscriber growth, engagement rates, and revenue per email    What you need to be great in this role:  A track record demonstrating successful email marketing campaigns, with strong analytical and optimization skills  Proficiency in email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or Salesforce Marketing Cloud  Experience with marketing automation, including trigger-based campaigns and customer journey mapping  Understanding of email deliverability, compliance requirements (GDPR, CAN-SPAM), and inbox placement optimization  Ability to analyze campaign data and translate insights into actionable optimization strategies  Strong copywriting skills for subject lines, email content, and calls-to-action that drive engagement  Experience with customer segmentation, personalization, and dynamic content strategies  Knowledge of HTML/CSS for email template customization and troubleshooting  Proficiency with Gen AI tools (ChatGPT, Claude, Copy.ai) to enhance email copywriting, subject line generation, and campaign ideation  Agentic mindset: ability to break down complex customer journeys systematically and identify optimal engagement strategies  Experience using AI for content personalization, audience segmentation analysis, and performance optimization  Understanding of AI capabilities and limitations in email marketing, with strong human oversight for brand consistency  Ability to leverage AI tools while maintaining authentic brand voice and customer-centric messaging  Experience with financial services, fintech, or regulated industries and their compliance requirements  Knowledge of advanced segmentation strategies and predictive analytics for customer lifetime value  Experience with cross-channel marketing integration including social, SMS, and web personalization  Understanding of email design systems and responsive email development  Familiarity with customer data platforms (CDPs) and CRM integrations  At the time of this posting, the base salary for this position may range from $85,000.00 to $95,000.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.  Req ID: 17011 #LI-midsenior   Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Offices: (NAM);