Senior Analyst

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: Senior Analyst Location:  Remote, Canada   THE ROLE  You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices.  This isn't a role that sits in a silo producing dashboards. You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work. We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions.    WHAT YOU'LL DO  Performance Analysis and Reporting  Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations  Carry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendations  Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve  Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration  Insight and Strategy  Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threats  Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions  Conduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to close  Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process  Measurement Innovation  Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions  Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work  Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly demonstrate the value of its output  Tools, Platforms, and Partnerships  Act as the champion for insight tools and associated products and services across the studio  Own and develop relationships with key suppliers within the tech stack to maximise usage and effectiveness  Manage and optimise the studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time  Stakeholder Communication and Culture  Act as an evangelist on how to best measure and act on insight, internally as well as with client partners  Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narratives  Foster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement, and metrics    WHAT YOU BRING  5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brands  Expert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performance  Expert using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, as well as native social platform analytics  Strong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insights  Excellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiences  A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness  Strong critical-thinking and problem-solving skills with a keen eye for detail  Experience working with paid social data and associated performance metrics  Proactive ability to identify client and project needs and build tailored solutions accordingly  Confident and proficient in presenting to senior client and internal stakeholders  Experience in beauty, personal care, wellness, or FMCG is a strong plus  An active interest in the evolution of social media and how these developments impact performance for brands  Collaborative team player, open minded  Professional proficiency in English; additional languages are a plus  Gen AI and Agentic Thinking:  Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesis  Agentic mindset: ability to break down complex analytical challenges, identify the most effective approach, and deliver systematic, actionable outputs  Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight  Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis  Ability to guide the wider team in using data and AI tools effectively and responsibly  At the time of this posting, the base salary for this position may range from $89,250.00 CAD to $99,750.00 CAD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. Req ID: 16808 #LI-FD1 #LI-director  Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Offices: (NAM);