SEO/SEM Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: SEO/SEM Strategist  Location: Toronto, Canada   About the role:  You'll be the search expert behind integrated strategies that connect the right audience with the right content at the right moment. Working at the intersection of technical optimization, content strategy, and paid media, you'll translate search data and user behavior into campaigns that rank well organically and perform efficiently in paid channels. We're looking for someone who can balance long-term SEO growth with immediate SEM results, finding opportunities to maximize search visibility across the entire customer journey. Success means driving consistent growth in organic traffic and paid search performance while maintaining cost efficiency.    What you will be doing:  Develop and execute SEO strategies that improve organic search rankings, traffic quality, and conversion rates across key landing pages  Create and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms to drive qualified leads and conversions  Conduct comprehensive keyword research and competitive analysis to identify high-value search opportunities and content gaps  Collaborate with content and creative teams to optimize website content, meta descriptions, and landing pages for both users and search engines  Build and maintain technical SEO health including site speed optimization, mobile responsiveness, and structured data implementation  Transform search data and user behavior insights into actionable optimization strategies for both organic and paid channels  Guide A/B testing for ad copy, landing page elements, and bidding strategies to improve campaign performance  Monitor search algorithm updates and industry changes to maintain competitive advantage and adapt strategies accordingly  Analyze performance across organic rankings, click-through rates, cost-per-click, and conversion attribution to optimize budget allocation  Deliver search programs that improve key metrics including search visibility, traffic growth, lead quality, and return on ad spend    What you need to be great in this role:  A track record demonstrating successful SEO and SEM campaigns, with strong analytical and optimization skills  Proficiency in SEO tools including SEMrush, Ahrefs, or Moz, plus Google Search Console and Google Analytics  Experience managing paid search campaigns across Google Ads, Microsoft Ads, with understanding of bidding strategies and campaign optimization  Understanding of technical SEO including site architecture, page speed optimization, and structured data markup  Ability to conduct keyword research, competitive analysis, and search intent mapping to inform content strategy  Strong analytical skills for interpreting search data and translating insights into actionable optimization recommendations  Experience with landing page optimization, conversion rate optimization, and user experience principles  Knowledge of search algorithm updates, ranking factors, and search engine guidelines  Proficiency with Gen AI tools (ChatGPT, Claude, Copy.ai) to enhance keyword research, content optimization, and ad copy creation  Agentic mindset: ability to break down complex search challenges systematically and identify optimal optimization approaches  Experience using AI for content gap analysis, competitor research, and search intent interpretation  Understanding of AI capabilities and limitations in SEO/SEM, with strong human evaluation of search strategy recommendations  Ability to leverage AI tools while maintaining focus on genuine user value and search engine best practices  Experience integrating AI workflows to improve content production efficiency and campaign optimization speed  Experience with financial services, fintech, or regulated industries including compliance considerations for search marketing  Knowledge of local SEO, international SEO, and multi-market search strategies  Experience with shopping campaigns, display advertising, and YouTube advertising management  Understanding of marketing attribution models and cross-channel performance measurement  Familiarity with CRM integration, lead scoring, and marketing automation platforms  At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.  Req ID: 17013 #LI-midsenior   Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Offices: (NAM);