Social & Culture Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: Social & Culture Strategist   Location: New York, NY   About the role:  You'll be the strategic force behind social-first approaches that transform ice cream brands into cultural conversation starters. Working at the intersection of cultural trends, audience insights, and brand objectives, you'll craft strategies that resonate deeply with American consumers while driving measurable business impact. We're looking for someone who can identify emerging cultural currents and translate them into actionable creative direction, finding innovative approaches that elevate our brands beyond traditional category boundaries. Success means developing strategies that not only drive engagement and sales but position our ice cream brands as genuine cultural icons in the US market  What you will be doing:  Develop strategies that deliver maximum cultural impact  Ensure strategies deliver maximum commercial impact  Integrate influencers and creators as core elements of the approach  Use Gen AI to accelerate and augment the strategy development process  Brief creatives, creators, and social teams with clarity and inspiration  Bring to life audiences and cultural trends in an insightful, relevant, and inspiring way  Guide creative development to ensure work resonates with target audiences while maintaining brand integrity  Work with our Cultural Insight Analyst to surface fresh insights for our strategies  Ensure all thinking is data-backed and strategically sound  Unpack the latest audience and social trends for our teams and clients  Identify emerging cultural moments relevant to ice cream brands  Guide the analysis of campaigns and always-on activity to extract relevant learnings  Proactively monitor competition and muse brands to draw applicable insights  Develop strong relationships with client insight teams to maximize value from their data  Find innovative use cases to accelerate and improve strategy development  Educate and inspire the team on AI capabilities and applications  Pioneer new approaches to using AI in the strategic process  What you need to be great in this role:  You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement.  You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style.  You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate.  You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood.   Strong experience building social strategies, including influencer/creator integration  Proven ability to identify audience insights and analyze social trends  Experience working collaboratively with creative and social teams to deliver culturally impactful and commercially successful work  Experience using Gen AI to enhance strategy development  Strong analytical and creative capabilities  Ability to distill actionable insights from multiple data sources, particularly social listening tools and performance dashboards  Excellent written and verbal presentation and communication skills  Working knowledge of major LLMs and best practice prompting  Team player who enjoys building solutions and ideas collaboratively  Passionate social native who's obsessed with cultural trends and movements  Creatively driven with a love for groundbreaking ideas  Entrepreneurial mindset with a focus on delivering tangible results  At the time of this posting, the base salary for this position may range from $102,000.00 to $114,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.  Req ID: 16821 #LI-FO1 #LI-midsenior   Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Offices: (NAM);