Social Media Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: Social Media Manager  Location: New York, United States     About the role:  You'll be the digital voice behind our ice cream brands' social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll craft platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches.    What you will be doing:  Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X  Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies  Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways  Design social assets using Canva, CapCut (design work is light)   Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement  Track KPIs and deliver regular reports on channel performance with actionable recommendations  Collaborate with content creators to develop winning social content for Instagram and TikTok  Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators  Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities  Identify opportunities for the brand to surprise and delight its audience  Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning  Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.   Interpret partnership briefs and legal documents as it relates to channel assets and usage Spot and execute reactive content to insert brands into cultural conversations  Track record of increasing brand affinity through social led opportunities and trends     Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise  Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners  Help craft Tone of Voice guidance and FAQ copy for brand's social channels  Support development of social channel strategy workstreams  Present content ideas and brand social strategies to clients with confidence and clarity  Counsel brand team on the best way to utilize partners across social and how to measure success Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies Champion the integration of AI technologies in social media planning, listening, ideation, execution, and reporting  Explore and implement new ways to leverage AI for content creation, planning, and execution  Stay ahead of platform changes and emerging features to maximize brand opportunities  Work closely with social media leads, strategists, influencer specialists, and content creators to ensure execution is driven by strategy  Monitor industry trends and best practices in both influencer marketing and AI-powered social media  Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences  Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead creatives to deliver work that aligns with the client goals and expectations   What you need to be great in this role:  You’ve got 3-4 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram  You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate   You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning  Experience in client relations and the ability to adapt to different personalities and work styles Proven track record of contributing to organic social channel growth at scale, experience managing a social community  Experience working with high profile legacy brands with a focus on engagement more than awareness Deep understanding of the influencer landscape and social media platforms in the US market  Natural ability to identify what makes good social content with knowledge of content creation processes  Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)    Ability to perform light design work and caption copywriting across current social media platforms  Excellent stakeholder management and communication skills  Experience with social analytics tools and performance measurement  A passion for food and beverages, particularly ice cream  Understanding of US cultural trends and how they influence social media engagement  Experience with ice cream brands preferred  At the time of this posting, the base salary for this position may range from $85,000.00 to $95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.  Req ID: 17112 #LI-midsenior   Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Offices: (NAM);