UGC Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: UGC Lead Location: New York, United States     THE ROLE  You'll be the strategic lead behind Dove's user-generated and creator-led content, responsible for building a network of authentic brand advocates whose voices extend Dove's reach, credibility, and cultural relevance across social. This is a role that sits at the intersection of influencer strategy, content production, community building, and performance, requiring someone who can think strategically about creator ecosystems while managing the operational detail of partnerships at scale.  Dove's approach to creator content carries a particular weight. The brand's long-standing commitment to real beauty, inclusive representation, and self-esteem means the creators who represent Dove need to genuinely reflect those values. We're looking for someone who understands that the right creator partnership isn't just about reach or aesthetic fit. It's about shared belief, audience trust, and content that moves people.  Success means a thriving, diverse creator ecosystem that delivers consistent, high-quality content across platforms. It means partnerships that feel authentic to audiences and valuable to creators. And it means measurable impact: not just impressions, but shifts in engagement, brand perception, and consideration.    WHAT YOU'LL DO  Creator Strategy and Ecosystem Development  Develop and lead Dove's UGC and creator strategy, building tiered creator ecosystems that balance relevance, resonance, and reach across diverse audience segments and platforms  Proactively scout and secure culturally relevant creators aligned with Dove's brand values, purpose, and social objectives, with a particular focus on authentic representation of diverse beauty  Create and maintain a structured creator network that spans tiers, from emerging voices and micro-creators to established talent, ensuring the ecosystem reflects the breadth of Dove's audience  Identify unexpected and culturally resonant partnership opportunities that go beyond conventional influencer selection, connecting Dove with creators who shape conversations about beauty, confidence, body image, and self-esteem  Relationship Management  Cultivate long-term creator relationships built on genuine connection, consistent communication, and mutual value, moving beyond transactional, campaign-by-campaign partnerships  Act as the bridge between creators and the brand, ensuring both Dove's goals and the creator's voice, audience, and creative integrity are respected throughout every partnership  Manage the full creator partnership lifecycle: outreach, contracting, briefing, content development, feedback, approvals, and post-campaign relationship nurturing  Handle creator management before, during, and after brand shoots, events, and activations, ensuring a professional, inclusive, and supportive experience  Content Development and Execution  Brief creators with clarity and creative ambition, translating Dove's brand guidelines and campaign objectives into briefs that empower authentic expression rather than restrict it  Oversee content development across always-on and campaign activations, maintaining brand integrity, creative quality, and platform relevance  Collaborate with social media managers, strategists, creative teams, and performance analysts to ensure creator content is seamlessly integrated into broader content calendars and campaign plans  Transform data insights and cultural observations into actionable creator briefs that balance business objectives with genuine creator voice  Negotiation and Budget Management  Lead negotiations on deliverables, usage rights, exclusivity, and fees, balancing fair creator value with brand ROI  Strategically manage creator budgets to maximise reach, engagement, content quality, and programme efficiency across multiple workstreams  Ensure all partnerships comply with advertising disclosure regulations, usage rights agreements, and brand compliance requirements  Performance and Reporting  Monitor and report on creator content performance, delivering actionable insights that inform future strategy and demonstrate ROI  Track metrics beyond vanity numbers, measuring the impact of creator partnerships on brand perception, consideration, engagement quality, and community growth  Use analytics platforms and creator management tools to evaluate content effectiveness, audience sentiment, and programme health  Programme Scaling and Innovation  Support the expansion of Dove's creator programme across markets and regions, adapting the approach for different audiences, platforms, and cultural contexts  Stay ahead of emerging creator talent, platform evolution, and UGC trends, identifying opportunities before they reach mainstream awareness  Shape processes, tools, and ways of working that make the creator programme scalable, efficient, and replicable across the studio  Client Partnership  Partner with the Dove brand team on creator strategy, presenting programme updates, campaign results, and strategic recommendations with clarity and confidence  Manage client approvals, feedback, and alignment within the creator workflow, keeping stakeholders informed and the process on track  Navigate ambiguity, shifting priorities, and unexpected situations with a solutions-focused approach, always finding a path forward    WHAT YOU BRING  5+ years of experience in influencer marketing, UGC strategy, or creator management, with a strong focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG  A track record of building and managing successful creator ecosystems or influencer programmes that delivered measurable results in engagement, advocacy, and brand impact  Strategic thinking that connects cultural insight and audience understanding to creator selection, briefing, and measurable business outcomes  Proven ability to build authentic, lasting relationships with creators and internal stakeholders alike, with a reputation for fairness, clarity, and follow-through  Experience negotiating creator contracts, deliverables, usage rights, and fees, with a strong grasp of the commercial and legal fundamentals of influencer partnerships  Expertise in creator and influencer management platforms and analytics tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening tools  Experience managing creator content development across always-on and campaign activations, from brief through to delivery and reporting  The ability to translate brand guidelines into creative freedom, writing briefs that give creators clear direction while protecting their authentic voice  Confidence presenting to and partnering with senior brand clients, with structured communication and the ability to build trust through transparency and results  Strong analytical skills, with experience using performance data to inform strategy, optimise budgets, and demonstrate programme value  An eye for emerging talent, platform shifts, and cultural trends, with the instinct to act on opportunities early  Experience working across multiple markets or regions, with an understanding of adapting creator strategies for different cultural contexts and audiences  A genuine commitment to inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences  Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion  Gen AI and Agentic Thinking:  Working proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, trend analysis, content evaluation, and reporting  Agentic mindset: ability to self-direct across a complex, multi-stakeholder workload, break down strategic and operational challenges, and find efficient, creative solutions  Experience using AI tools to enhance creator identification, audience analysis, content performance evaluation, and workflow efficiency  Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, cultural sensitivity, creative evaluation, and brand alignment  At the time of this posting, the base salary for this position may range from $127,500.00 USD to $142,500.00 USD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.  Req ID: 16818 #LI-FD1 #LI-midsenior   Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Offices: (NAM);