Creator Partnerships Executive (FMCG brands)

country: NZ all locations: [New Zealand, Auckland] commitment: Full-Time department: ZURU Edge location: New Zealand, Auckland team: Brand Engagement Roles & Responsibilities: Creator Sourcing & Onboarding Identify, vet, and onboard creators aligned with brand personalities, audience demographics, and campaign goals. Build and maintain a strong global creator network spanning micro to macro influencers, ensuring diversity across geographies, platforms, and formats. Negotiate deliverables, usage rights, and contracts in collaboration with the legal and procurement teams. Campaign Planning & Execution Translate brand briefs into creator-specific strategies with clear deliverables and timelines. Coordinate with creators to produce engaging, on-brand content for both organic and paid amplification. Brief creators on brand guidelines, key messages, and creative direction, while allowing space for authentic creator voice. Relationship Management Maintain ongoing relationships with top-performing creators and influencers, turning them into long-term brand advocates across all global markets. Foster a professional and collaborative environment, ensuring creators feel valued and supported. Regularly engage with creators’ content to build genuine partnerships. Performance & Reporting Track creator, influencer and campaign performance metrics, including but not limited to reach, impressions, engagement, conversions, and ROI. Deliver post-campaign reports with insights and recommendations for future activations. Work closely with the India-based influencer team to ensure all creator campaigns are launched on schedule and meet performance expectations. Monitor market trends, platform algorithm changes, and competitor activity to inform strategy. Team Coaching Provide daily direction, feedback, and development support to India based influencer team members. Partner closely with the India-based Team Lead to coach, mentor, and upskill their team on influencer sourcing, campaign execution, and creator communication best practices. Provide structured feedback and regular training sessions to elevate execution quality and analytical capability in India. Monitor progress against KPIs and deadlines, and proactively address performance gaps through coaching or process adjustments. Cross-Functional Collaboration Partner with Brand Marketing Managers and the wider Brand Engagement team to align creator campaigns with brand launches and seasonal campaigns. Collaborate with Social Media Executives and Content Editors on integrating creator content into channel strategies. Liaise with the Paid Media team to boost high-performing creator content for maximum impact. Skills & Experience: Around 1-2 years’ experience in influencer marketing, creator partnerships, or social media campaign management. Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms. Proven ability to manage multiple projects and stakeholders in a fast-paced environment. Excellent negotiation, relationship-building, and communication skills. Data-driven mindset with the ability to interpret analytics and make informed decisions. Excellent organisation skills.