Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For the Sage Home Loans website https://www.sagehomeloans.com/. Curious how Sage Home Loans fits into Red Ventures? https://www.redventures.com/portfolio/sage-home-loans  Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast-moving, regulated environment.  What You’ll Do: Paid Media & Digital Acquisition  Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels  Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance  Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement  Ensure all advertising aligns with mortgage regulatory standards and compliance requirements  Search Strategy: SEO, AEO & GEO  Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies  Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces  Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation  Monitor rankings, share of voice, and AI search visibility using advanced analytics tools  Web Experience & Conversion Optimization  Own the end-to-end digital conversion funnel from ad click to application start  Lead landing page strategy and optimization efforts to increase engagement, reduce drop-off, and improve qualified lead flow  Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly  Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift  Content Strategy & Management  Oversee digital content strategy to support demand generation, brand authority, and client education  Align editorial calendars with paid media, search priorities, and product initiatives  Ensure content reflects Sage’s client-first mindset and simplifies complex mortgage topics  Optimize content distribution across owned, earned, and paid channels  Analytics, Reporting & Ownership  Establish clear KPIs across acquisition, engagement, and conversion  Build dashboards and present performance insights to senior stakeholders with actionable recommendations  Maintain accurate tagging, attribution, and CRM integrations across all digital properties  Continuously evaluate and refine martech stack to improve measurement and scalability  Cross-Functional Leadership  Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals  Bring an ownership mindset to initiatives—thinking beyond campaigns to long-term impact  Contribute to strategic planning, forecasting, and growth modeling  Brand Reputation & Online Presence  Oversee Sage’s brand reputation across digital platforms, ensuring a consistent, trusted presence wherever clients engage with our brand  Monitor and manage online reviews and ratings across platforms such as Google, Zillow, social channels, and other relevant industry sites  Partner with Sales, Client Experience, and Operations teams to encourage authentic client feedback and increase review volume  Analyze review trends and client sentiment to identify opportunities to improve the customer experience and marketing messaging  Develop strategies to strengthen Sage’s digital reputation and ensure our brand reflects the exceptional service we deliver to clients     What We’re Looking For: 6+ years of experience in digital marketing with deep expertise in paid media, SEO, and conversion optimization  Demonstrated success managing performance budgets and driving measurable revenue growth  Strong understanding of AEO, GEO, and evolving AI-driven search ecosystems  Experience leading landing page strategy and CRO testing frameworks  Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics platforms  Strong analytical skills with the ability to translate complex data into clear strategy  Experience in regulated industries such as mortgage, fintech, or financial services  Ownership mentality with a bias toward action and continuous improvement  Ability to thrive in fast-paced environments where speed, precision, and accountability matter     Compensation:  This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications. Total Cash Compensation Range: $90 – $130K per year  Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements. Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Who We Are: https://www.sagehomeloans.com/?gclid=Cj0KCQiA5NSdBhDfARIsALzs2EDuK_Tw-6rPaC9NeAivNF2FlFpS-bTV0Q-RAF5m5CoiQRZSoUAp2O4aAjMFEALw_wcB is a digital mortgage lender solution redefining the mortgage origination experience. By building new technology solutions, we're creating simple and clean customer experiences to simplify the mortgage application process. Our team has developed a fully digital online application that enables the user to complete their application and start looking for the right mortgage that matches their needs 24/7. We then marry the digital journey with exceptional human interaction from our expert Loan Officers to create the best possible borrower experience.   Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe and Puerto Rico. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, RV Education and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fredventures.com%2F&data=05%7C02%7Cacrowley%40redventures.com%7Cea997034b72842b377fa08dc57e4bb6b%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638481887104412955%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=OVoyv3B3hanxF5F7JLhW4lhQJiNLOzhz1JnE%2FarrqSo%3D&reserved=0 and follow @RedVentures on LinkedIn and Instagram. At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: https://www.youtube.com/watch?v=rH8sAwf4T34. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.  We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.  We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.  If you are based in California, we encourage you to read this important information for California residents linkedhttps://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.redventures.com%2Flegal%2Fus-emp-privacy-notice&data=05%7C02%7Cacrowley%40redventures.com%7Cea997034b72842b377fa08dc57e4bb6b%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638481887104427040%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=PRPMbTtl0hah8XH0gW55ohdL4VLjIou2X7wbZAmhbac%3D&reserved=0. At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity. For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there! Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to mailto:employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team. Offices: 1101 Red Ventures Drive Fort Mill, SC 29707 (Charlotte, NC);