Director, Content Strategy & Activation

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Job Summary  PatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence.  This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences.  You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results.    What You’ll Do   Enterprise Content Strategy & Narrative Leadership  Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals  Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders  Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units  Identify opportunities to leverage synergies across segments while maintaining audience relevance  Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking    Campaign Strategy & Content Activation  Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans  Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives  Own campaign content strategy and execution — from concept through deployment    Owned Media & Content Ecosystem Management  Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity   Architect an editorial roadmap aligned to strategic priorities and campaign focus areas  Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content  Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority    Thought Leadership & Market-Relevant Content  Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective  Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversations  Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners  Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility  Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrative  Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions    Measurement, Analytics & Optimization  Establish and lead a robust content analytics and reporting framework  Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness  Translate performance data into actionable insights to refine messaging, formats and distribution strategies  Continuously optimize based on business priorities and measurable impact    Team Leadership & Cross-Functional Collaboration  Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards  Foster a culture of craft, accountability and innovation within the content function  Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistency  Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets    What We Need  10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments  Demonstrated experience building and scaling content programs across multiple audiences or business units  Proven ability to operate at both strategic and hands-on levels  Experience leading and developing high-performing creative or content teams  Strong editorial judgment and exceptional writing and storytelling skills  Experience integrating content into demand generation and campaign strategies  Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms  Ability to translate complex healthcare and technology concepts into clear, compelling narratives  Bachelor’s degree in Marketing, Communications, Journalism or related field  Agency experience preferred     What You’ll Need to Succeed  A clearly defined and operational Content Marketing Center of Excellence  Cohesive, enterprise-aligned narrative frameworks – messaging guides, personas, buyer journeys – across business units  Campaigns activated through strategic, high-performing content  Increased content efficiency and output through AI-enabled workflows  Measurable impact on engagement, campaign performance and customer engagement  Elevated executive and thought leadership presence in the healthcare ecosystem    About PatientPoint:  PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at https://www.patientpoint.com.  Latest News & Innovations:  Why is PatientPoint a Best Place to Work! https://careers.patientpoint.com/our-patientpoint-of-view?p=why-is-patientpoint-a-best-place-to-work Teammate Honored as "Top Woman in Tech". https://careers.patientpoint.com/our-patientpoint-of-view?p=meet-annie-named-a-2026-top-woman-in-tech Recognized on Vault’s Top Internship List. https://bit.ly/4oWDual What We Offer:  We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates. PatientPoint recognizes that privacy is important to you. Please read the PatientPoint https://www.patientpoint.com/privacy-policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V Offices: Cincinnati, Ohio, United States (Cincinnati, OH);