Director, Account-Based Marketing

Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps and data from any mobile device—with zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and GreatPoint Ventures, Hypori is expanding into new commercial and regulated markets. Learn more at hypori.com.   This is a builder role with a clear mandate: own and scale Hypori's ABM motion into the cybersecurity buyer. The Director of Account-Based Marketing will take ownership of Hypori's ABM program end-to-end — from ICP segmentation and account selection through pipeline influence and closed-won attribution — with a primary focus on cybersecurity decision-makers (CISO, CSO, Head of Security Engineering, Head of Endpoint/Mobile Security, Head of Zero Trust, Head of Insider Risk) inside Financial Services and Healthcare enterprises. This role requires hands-on execution across a modern ABM tool stack, the ability to operate in a resource-constrained environment, and a bias toward pipeline outcomes over activity metrics. The right candidate moves fast, instruments everything, and iterates based on signal, not opinion.  Ideal Customer Profile & Target Personas  Priority Industries:  Financial Services — large banks, asset managers, insurers, capital markets, fintech  Healthcare — IDNs, payers, providers, life sciences, digital health  Defense & Intelligence, DIB, and Federal Civilian (continued strategic coverage)  Primary Cybersecurity Personas:  CISO / Deputy CISO / CSO  VP / Head of Security Engineering & Architecture  VP / Head of Endpoint, Mobile, or BYOD Security  VP / Head of Zero Trust, Identity, or Secure Access  VP / Head of Insider Risk, Data Loss Prevention, or Third-Party Risk  VP / Head of GRC, Compliance, and Audit (HIPAA, HITRUST, NYDFS, SOX, PCI-DSS)  Responsibilities  Partner with sales on the account selection model and tiering framework (T1/T2/T3) across all GTM segments — with cybersecurity buying centers in Financial Services and Healthcare as the priority — and maintain alignment with AEs and segment pod leads  Design and execute multi-channel ABM plays tailored by tier, persona, and buying stage, including direct mail, paid social, content syndication, executive outreach sequences, and security-community sponsorships (RSA, Black Hat, FS-ISAC, H-ISAC, Gartner Security & Risk)  Lead bespoke, senior-led engagement for Tier 1 cybersecurity accounts (top 50 banks, top 25 health systems and payers, large DIB primes, Federal agencies); deploy sequenced automation for Tier 2 and Tier 3 coverage  Own and operate the ABM tool stack (Clay, ZoomInfo, Gong Engage, G2, LinkedIn Matched Audiences, 6sense/Demandbase as relevant) including enrichment flows, intent-trigger sequences (zero trust, BYOD, mobile security, insider risk, post-breach), and account scoring  Partner with the Senior Director of Marketing and Product Marketing Director to ensure ABM plays are backed by persona-specific content for the security buyer; surface gaps and brief copy needs across battle cards, one-pagers, and vertical assets for FinServ and Healthcare  Champion compliance-driven urgency (HIPAA, HITRUST, NYDFS Part 500, FFIEC, PCI-DSS, GLBA, CMMC) as a primary conversion lever; ensure messaging reflects the regulatory and breach-driven buying pressure inside cybersecurity teams  Own ABM pipeline attribution (influenced, sourced, and accelerated) and deliver weekly and monthly reporting tied to segment ARR targets, with a dedicated cybersecurity / FinServ / Healthcare cut  Define and document the handoff model between marketing-owned Tier 1 outreach and SDR-executed Tier 2/3 sequences; train SDRs on cybersecurity buyer context, security-aware messaging discipline, and CRM compliance  Manage the ABM budget with a pipeline-to-spend lens; recommend, justify, and kill spend based on performance data without escalation  Continuously evaluate and introduce tools, signals, and methodologies (CISO communities, dark-web breach signals, regulatory action triggers) that improve account penetration, engagement velocity, and pipeline conversion  Qualifications  Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications a plus  6+ years of B2B marketing experience with 3+ years directly owning and operating an ABM program, not just supporting one  Cybersecurity industry experience required — demonstrated success marketing security software, SaaS, or platform offerings to CISO and security-leader buying centers  Vertical experience in Financial Services and/or Healthcare strongly preferred — understands the regulatory drivers, buying committees, and procurement realities in these verticals  Demonstrated experience building account tiering models, engagement plays, and pipeline attribution frameworks from the ground up  Hands-on experience with Clay, ZoomInfo, or equivalent enrichment and orchestration tooling in a production GTM environment  Proven pipeline attribution methodology, not just campaign or MQL reporting  Familiarity with security and compliance frameworks relevant to FinServ and Healthcare (HIPAA, HITRUST, NYDFS Part 500, FFIEC, PCI-DSS, GLBA, SOC 2) and to Federal/Defense (CMMC, FedRAMP, ITAR) is a strong plus  Proficient in ABM platform tooling including intent signal platforms (G2, Bombora, 6sense), LinkedIn Matched Audiences, and sequencing tools (Gong Engage, Outreach, or equivalent)  Hands-on experience with CRM platforms (Salesforce preferred) and account-level attribution reporting  Comfortable operating without a team beneath them at the outset; able to build, execute, and report independently while headcount scales with performance  MEDDPICC fluency or equivalent enterprise qualification methodology a plus  Proven ability to work cross-functionally with Sales, RevOps, and Product Marketing to align messaging, coverage models, and pipeline goals  Exceptional communication skills with the ability to translate ABM performance data into clear, executive-ready reporting  Pay range: $160,000 - $180,000 USD + 20% Bonus About Us  Hypori Inc. provides a generous benefits package for full-time employees that includes medical, dental, and vision insurance, parental leave, and life and disability packages. We also invest in our employees' futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment. In addition to the base compensation, Hypori also offers a performance bonus, which is primarily contingent upon company-wide performance. We are dedicated to investing in the tools and skills required to be strong, collaborative colleagues and people managers to help build and retain a strong workforce.   Hypori is an Equal Employment and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by law.  At Hypori, we are committed to creating and promoting an inclusive workplace that embraces differences and perspectives – making us a stronger, more successful company. In doing so, we are committed to providing reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact people@hypori.com for assistance.  #Hypori #BI-Remote #LI-Remote Offices: Austin, Texas, United States (Hypori-Austin);