Sales Development Representative

Reports To: Director of Business Development ABOUT BLACKSMITH AGENCY (BSA) BSA is a fully remote digital agency focused on strategic WordPress design and development. We work with mid-market and enterprise brands that need more than just a beautiful site—they need results. Our team of 40+ designers, developers, PMs, and strategists operates with precision, clarity, and accountability. Sales is no exception. ROLE OVERVIEW We’re hiring an SDR who’s hungry to open doors and drive pipeline. This is a top-of-funnel role focused on researching, sourcing, and booking meetings with qualified decision-makers. You’ll work directly with our sales team to identify key accounts, craft personalized outreach, and create the first impression of BSA for potential clients. This role is not about spamming a list—it’s about thoughtful outreach, pattern recognition, and smart communication. You’ll use a mix of tools (SalesLoft, LinkedIn, Apollo, Salesforce, etc.) to hit volume goals while maintaining high-quality touchpoints. KEY RESPONSIBILITIES - Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack) - Identify decision-makers and create accurate contact lists - Craft and execute personalized outbound sequences via email, LinkedIn, and phone - Book qualified discovery calls for AEs - Maintain clean records in Salesforce and SalesLoft - Work with the sales team to test messaging, optimize targeting, and tighten feedback loops - Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.) - Stay sharp on industry trends, client case studies, and our core service offerings REQUIREMENTS - 2 years in a similar SDR or BDR role (agency or SaaS experience is a plus) - Strong written communication—must be able to personalize outreach and speak in BSA’s tone - Familiar with outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo - Comfortable using Salesforce and managing your own pipeline - Gritty, curious, and coachable—you seek feedback and implement it fast - Confident speaking with directors, marketing managers, and C-level execs BONUS POINTS IF YOU - Understand agency sales cycles or web design/development - Have tested outbound strategies or written cadences before - Have booked $50K+ project deals or enterprise retainers WHAT YOU’LL GET - Base + performance-based commission (with accelerators) - High visibility with leadership and AE team - Access to modern outbound tools and a sharp ICP - Fully remote work and a flexible schedule - The chance to grow into AE or strategy roles as you prove results Check out our website at http://blacksmith.agency