Creative Strategist

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.  Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.  In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies. PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc. country: US all locations: [Boulder, CO] commitment: Full Time department: location: Boulder, CO team: Marketplaces What You’ll Do: Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs Run weekly winner/loser post-mortems and maintain a living creative insights library Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns Brief editors and creators for fast, high-quality execution (1–2 rounds max) Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output Report weekly on creative performance, insights, and testing roadmap Use AI tools to accelerate concepting, analysis, and workflow efficiency Support forecasting and financial planning through creative performance insights What Success Looks Like: A consistent pipeline of winning creatives that scale profitably Clear systems for testing, iteration, and creative decision-making Strong alignment between creative output and media spend Tangible contribution toward doubling the business within 3 years Required Qualifications: 4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio Proven ownership of ad creative for real accounts (portfolio required—concepts you ideated) Deep fluency in Meta Ads Manager and TikTok Ads Manager Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS) Experience writing high-quality briefs for UGC creators and editors Comfortable pulling and analyzing performance data independently Familiar with Spark Ads and content whitelisting workflows Excellent written communication (briefs, post-mortems, insights) Highly collaborative, with the ability to influence cross-functional teams Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase) Preferred Qualifications: Experience at a scaled DTC brand with mature paid media programs TikTok Shop creative experience Exposure to platforms like AppLovin, YouTube, Snapchat, or Pinterest Experience with creative analytics tools (e.g., Motion, Atria) Background in media buying before transitioning into creative strategy Comfort with rapid experimentation and high creative volume environments Who You Are: You’re not just creative—you’re methodical. You: Obsess over the first 3 seconds of every ad Believe volume + signal beats polish Have a repeatable framework for generating and testing ideas Can ship fast without sacrificing clarity or direction Thrive in ambiguity and move without waiting for perfect information Use data before writing briefs—not after You understand that creative is the primary driver of performance, and you operate accordingly. Why Join PopSockets?: Direct impact on a globally recognized brand’s growth trajectory Ownership over a high-volume, high-impact creative function Work alongside a performance-driven, fast-moving e-commerce team Opportunity to build systems that scale—and define how creative drives revenue